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Editors' Choice

Air France Swings with Style in New Campaign from BETC Paris

BETC Paris, 2 years, 7 months ago

Directors behind Pharrell's 'Happy' promo shoot playful film

Air France Swings with Style in New Campaign from BETC Paris

Air France has launched new advertising film “France is in the Air”, created by BETC Paris. The film  will run globally and be broadcast on TV, in cinemas, on digital medias and  social networks. It is a continuation of the brand campaign launched in March  2014.

Celebrating the French touch, the film pays homage to the best of France. It is set inside a futuristic dreamscape - a ballroom-like aeroplane, with rows of windows and luminous paths on the floor. It is an explosion of pink skies, fashion, the Tour de France, puffy pastry, Breton tops and even features little  ballerinas from the Opera Garnier on swings.


In a poetic way the film challenges the way airlines traditionally communicate.

The film was directed by WeAre From LA (the same  duo that were behind Pharrell's Happy music  video, but also BETC’s Baby and Me-film  for evian). The music was made by Portland duo Glass Candy.

Check out the whimsical Outdoor elements of the campaign below:


Advertiser

Brand: Air France

Brand Manager: A. Challon-Kemoun, C. Fontaine, C. Masson, V. Cornec, M. Albes

Creative Agency

Art Director: Marie-Eve Schoettl

Copywriter: David Soussan

Creative Director: Jasmine Loignon

Executive Creative Director: Rémi Babinet

TV Producer: Fabrice Brovelli, Caroline Bouillet

Music and Sound

Artist: Glass Candy

Composer: JOHN PADGETT & LORI MONAHAN

Creative Director: Christophe Caurret

Music Production: ITALIANS DO IT BETTER, INC

Publisher: KOBALT MUSIC PUBLISHING LTD

Song: Warm in the Winter

Sound Engineer: Frederic Monvoisin, Clémentine Libaud

Sound Production: GREEN UNITED MUSIC:

Production Company

Director: WE ARE FROM L.A

Producer: Mourad Belkeddar, Maud Fumana

Production Company: Iconoclast

Category: Holiday , Travel

Genre: choreography