Air France Swings with Style in New Campaign from BETC Paris
Air France has launched new advertising film “France is in the Air”, created by BETC Paris. The film will run globally and be broadcast on TV, in cinemas, on digital medias and social networks. It is a continuation of the brand campaign launched in March 2014.
Celebrating the French touch, the film pays homage to the best of France. It is set inside a futuristic dreamscape - a ballroom-like aeroplane, with rows of windows and luminous paths on the floor. It is an explosion of pink skies, fashion, the Tour de France, puffy pastry, Breton tops and even features little ballerinas from the Opera Garnier on swings.
In a poetic way the film challenges the way airlines traditionally communicate.
The film was directed by WeAre From LA (the same duo that were behind Pharrell's Happy music video, but also BETC’s Baby and Me-film for evian). The music was made by Portland duo Glass Candy.
Check out the whimsical Outdoor elements of the campaign below:
Brand: Air France
Brand Manager: A. Challon-Kemoun, C. Fontaine, C. Masson, V. Cornec, M. Albes
Art Director: Marie-Eve Schoettl
Copywriter: David Soussan
Creative Director: Jasmine Loignon
Executive Creative Director: Rémi Babinet
TV Producer: Fabrice Brovelli, Caroline Bouillet
Music and Sound
Artist: Glass Candy
Composer: JOHN PADGETT & LORI MONAHAN
Creative Director: Christophe Caurret
Music Production: ITALIANS DO IT BETTER, INC
Publisher: KOBALT MUSIC PUBLISHING LTD
Song: Warm in the Winter
Sound Engineer: Frederic Monvoisin, Clémentine Libaud
Sound Production: GREEN UNITED MUSIC:
Director: WE ARE FROM L.A
Producer: Mourad Belkeddar, Maud Fumana
Production Company: Iconoclast
Category: Holiday , Travel