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Creative

Africa's CEPIA Print Campaign Highlights the Cruel Reality of Child Slave Labour

staging.lbbonline.com, 2 years, 5 months ago

Brazilian NGO launches powerful ads masking a dark secret

Africa's CEPIA Print Campaign Highlights the Cruel Reality of Child Slave Labour

In the fashion industry, big brand ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labour in their factories. 

To warn of this cause, agency Africa created a campaign where we see beautiful works of embroidery and wool, which hide a cruel reality: children performing slave labour. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment.


Advertiser

Advertiser: CEPIA

Creative Agency

Art Buyer: Carmen Castillo

Art Director: Joao Souza

Associate Creative Director: Bernardo Romero, Beto Rogoski

Chief Creative Officer: Sergio Gordilho

Copywriter: Juliana Uchoa

Creative Agency: Africa

Creative Director: Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy

Executive Creative Director: Eco Moliterno

Executive Creative Directors: Rafael Pitanguy, Alvaro Rodrigues

Photographer: Imagem Boreal

Print Producer: Carla Lustosa, Edson Harada

Category: Charity , Corporate and social

Genre: Print