Adrian Whatman Promoted to Board of RAPP's Creative Agency
Jason Andrews, Executive Creative Director of RAPP, is delighted to announce that Adrian Whatman, creative director (design) has been promoted to the board of RAPP’s creative agency.
In May, Whatman was promoted to creative director from design director, the role he had held since he joined RAPP from Elvis in 2007.
Whatman’s promotion to the board recognises the growing importance of design in areas beyond traditional graphics and layout. Design thinking is now part of a much broader agency remit, encompassing areas such as prototyping, experience design and UX.
During the past seven years, Whatman has expanded RAPP’s design studio into areas such as Motion Graphics, UX, 3D design and digital best practice. He has also spearheaded several pro-active initiatives such as RAPP’s Design Fusion workshops and the global RAPP Design Network – a forum for exchange of ideas across the RAPP world.
Jason Andrews, executive creative director, RAPP said: “Adrian’s well-deserved promotion to the board reflects the increasing importance of design in the progressive creative work we’re producing at RAPP. In today’s multi-platform world, design discipline is integral to the entire experience, not just the final execution. Adrian has the vision and knowledge to help us grow into completely new areas. ”
Adrian Whatman, said: “Traditionally, design was seen as a service to other creative functions within agencies. We’re acknowledging that it now sits at the centre of the creative process as an integral part of conceptual and strategic development.”