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Creative

Adrian De Sa Garces Directs a Time Lapse for Liberty Retirement

Velocity Films, 1 year, 11 months ago

Velocity director teams with FoxP2 Johannesburg to unveil Agile retirement annuity

Adrian De Sa Garces Directs a Time Lapse for Liberty Retirement

In Liberty’s latest commercial, FoxP2 Johannesburg and Velocity director Adrian De Sa Garces unveil Agile, the first retirement annuity in SA that can guarantee your retirement income regardless of what happens to the markets.

But how do you capture, in 60 seconds, a retirement unaffected by the forces that influence the markets? And without reaching for the time-honored cliché of showing an elderly couple, happily trimming rose bushes or holding hands on the beach?

Having shot the previous time-lapse Liberty commercials with Adrian, FoxP2 knew he was the man for the job. The storyboard challenged Adrian to show a couple in the process of planning their retirement, while surrounded by the actual stock market, but also by the forces that affect the markets.

But why stop there? Why not have the couple in real-time, while the events around them are sped up using a time-lapse technique to condense the passage of time?

Adrian’s vision for the project required a special rig to be flown in from London. The impressive Titan arm is the longest motion controlled arm in the World. The lens height measures 8.5 metres, but was extended to almost 10 metres for this shoot.

Adrian collaborated extensively with post-production house, Lung, to develop a “pre-vis” which determined the timing and exact movement of the Titan arm leaving little to zero room for any errors.

The ad was meticulously brought to life over a period of three months. The end result is a highly detailed commercial that is distinctively Liberty and a powerful portrayal of the Liberty Agile promise: that no matter what happens to the market, retirement planning can become retirement knowing. 

Advertiser

Advertiser: Liberty

Creative Agency

Account Manager: Eric Sibanyoni

Art Director: Alan Lewus

Client Servicing: Lynda Fiebiger

Copywriter: Nerine Gardiner

Creative Agency: FoxP2 Johannesburg

Creative Director: Morne Strydom

Executive Creative Director: Grant Jacobsen

Producer: Kate Campbell

Music and Sound

Composer: Robert Schroder

Music Production: Rob Roy Music

Offline

Edit Company: Left Post Production

Editor: Saki Bergh

Post Production / VFX

Visual Effects: Lung Animation - Arri

Production Company

Art Director : Naobie Noisette

Director: Adrian De Sa Garces

DOP: Jamie Ramsay

Executive Producer: Karen Kloppers

Producers: Karen Kloppers, Lisa Gardner

Production Company: Velocity Films

Category: Finance/insurance , Pension and retirement

Genre: Visual VFX