Adfest 2015 'Be Bad' Has Kicked off in Pattaya, Thailand
Adfest 2015 "Be Bad" has kicked off with attitude at Peach, the Royal Cliff Hotels Group in Pattaya, Thailand. The three-day event runs from 19th - 21st March 2015 and is hosting more than 1,000 delegates from over 57 cities this year.
Adfest Judging Panels
Adfest has invited 56 distinguished creative leaders from 19 cities in Asia Pacific including including Auckland, Bangkok, Beirut, Dubai, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Nagoya, New York, Seoul, Shanghai, Singapore, Sydney, Tokyo and Washington, DC.
Heading up this renowned group is Grand, Film, Radio, Interactive and Mobile jury president Rei Inamoto, who is worldwide chief creative officer of AKQA New York and Global.
Says Inamoto: "Any awards show by its very nature is a reflection and celebration of the past. This year at Adfest, we have worked doubly hard to put forward work that is not only representing what's happening today, but that is also pushing the industry forward. Selling products and services is an important aspect of advertising, but it is increasingly important to ask, 'What contribution does this idea make to the brand, to the customers, and to society at large? As creative professionals, this question is becoming more and more important."
Inamoto is also jury president for Lotus Roots, Integrated and INNOVA Lotus.
The remaining Jury Presidents are
Film & Radio Lotus: Bechara Mouzannar, based in Beirut as CCO for Leo Burnett MENA
Outdoor & Press Lotus: Norman Tan, based in Shanghai as North Asia CCO & China chairman for JWT
Direct Lotus: Sonal Dabral, based in Mumbai as chairman and CCO for DDB Mudra Group
Print Craft Lotus & Design Lotus: Pum Lefebure, based in Washington DC as co-founder and CCO for Design Army
Film Craft Lotus & New Director Lotus: Michael Hilliard, based in Auckland & Sydney as Finch EP
Promo & Effective Lotus: Charles Cadell, based in Singapore as regional president for McCann Worldwide Group Asia Pacific
Media & Branded Content & Entertainment Lotus: Mitsuyuki Nakamura, based in Bangkok as president of Dentsu Media South East Asia and CEO of Dentsu Media (Thailand)
Adfest Lotus Awards: 18 Categories Spread over Two Nights of Awards Presentations:
There are 18 Adfest Lotus Award categories this year: Film, Radio, Promo, Effective, Media, Branded Content and Entertainment, Integrated, INNOVA, Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director, Film Craft and Lotus Roots.
Adfest has received more than 3,200 entries from agencies and production houses based in more than 35 cities across Asia Pacific and the Middle East, in the hope of winning a coveted Lotus Award this year.
Lotus Award Presentations will take place in the evening on Friday 20th and Saturday 21st March 2015.
On Friday night, the awards for 2015 Lotus Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director, Film Craft and Young Lotus winners will be unveiled.
On the final evening of Saturday, 21st March, the awards will be presented for Film, Radio, Promo, Effective, Media, Branded Content and Entertainment, Integrated, INNOVA Lotus, as well as Fabulous Four, Special Awards and Lotus Roots, culminating in the Lotus Legend Award, which recognizes people with long-standing contributions to the development of creative excellence in Asia Pacific.
Young Lotus Workshop
This year's is the 11th Young Lotus Workshop at Adfest. It was hosted by Dentsu Aegis Network, Asia Pacific and took place from 16th - 18th March 2015. The workshop was co-chaired by Ted Lim, regional CCO Dentsu Aegis Network Asia Pacific and Dick van Motman, chairman & CEO, Dentsu Aegis Network Southeast Asia. Akira Kagami, global executive creative advisor, Dentsu Inc., Japan contributed as chief instructor. The theme was "Badass Innovation".
26 young creatives from 13 cities participated this year, including teams from Bangkok, Columbo, Dhaka, Guangzhou, Hong Kong, Ho Chi Minh, Jakarta, Kuala Lumpur, Manila, Mumbai, Singapore, Taipei and Tokyo.
The winners will be announced at the Lotus Awards Presentation on Friday, 20th March and Saturday, 20st March.
Adfest 2015's speakers are inspired by its theme, 'Be Bad', representing a dedication by creative professionals everywhere to produce great ideas that stretch boundaries and buck trends.
Today's speakers have included:
• D&AD-sponsored Nick Law from R/GA London who will demonstrate 'How to Make a Brand Badass'
• Emma Wilkie unveils the top agencies in the 2014 Gunn Report
• Sidarth Loyal, rallies delegates to "Be brave" in his session entitled, 'Circle of Trust'
• The team at Juice Poland run a panel discussion with a production focus, called 'We'll fix it in Post'
• Chung Su Ko from Cheil Worlwide, Seoul sheds light on Brand Experience in "Bad is Bad"
• From Sizzer in Amsterdam, Marcel Wiebenga recalls his previous career and experience as a drummer in "The Good, the Bad and the Punk Rocker turned Music Supervisor"
• Hando Sinisalu, CEO of Best Marketing International presents 'ROI of BAD: Do Shocking Ads Really Work?'
• Proximity Singapore's Laurent Thevenet, finishes the day's sessions with 'Be Bad! A Technologist's Guide to Breaking Creative Rules'
A full timetable of seminars is available in the Adfest Programme or visit www.adfest.com
World Producers Summit
Now an established part of the Adfest programme, The World Producers Summit will take place on Thursday, 19th March and is open to production company owners and executive producers. It provides a forum to discuss specific issues in the production industry and share experiences and opinions.
Steve Davies, chief executive of the Advertising Producers Association (APA) and executive vice president of the Commercial Film Producers of Europe (CFPE) will chair the summit at Adfest 2015.
Adfest EXHIBITION - Production Hut & Digital Hut
This year Adfest has dedicated space to production and digital companies that work closely with the advertising industry to craft and perfect great advertising ideas.
There are over 21 companies exhibiting their specialist skills. Delegates can browse and connect with them during breakout sessions for coffee and lunch.
Adfest strives to provide a creative forum and stimulus for learning for the advertising community in Asia Pacific. Every year, the great cultural diversity of work from the region is showcased, rewarded and celebrated. The festival is designed for people to inspire, learn and absorb, teach and innovate, communicate, discuss and debate.
Adfest 2015 "Be Bad" takes place on 19th - 21th March, 2015 at PEACH, the Royal Cliff Hotels Group, Pattaya, Thailand.