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adam&eveDDB's Waitrose Christmas Campaign Appeals to Festive Foodies

DDB EMEA, 1 year, 11 months ago

HLA's Simon Ratigan shoots Christmas goodness with cameo appearance from Heston Blumenthal

adam&eveDDB's Waitrose Christmas Campaign Appeals to Festive Foodies

Waitrose is gearing up for its first Christmas campaign by adam&eveDDB. Featuring an array of delicious festive products available at Waitrose, the advert is a celebration of the diverse and unique ways we celebrate the festive season, showing that no matter what makes Christmas special for you, always make it with Waitrose.

From Wookey Hole Cave Aged Cheddar and Signature Spice Christmas Pudding, to Heston from Waitrose Chocolate Buck's Fizz Swirl and Turkey Breast Parcel with Pork, Gingerbread & Apricot Stuffing, each scene is filled with delicious festive food available in stores this Christmas. The ad also features a cameo from Heston Blumenthal, whose famous Christmas range is back in stores this season.

The ad was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, who also directed the brand’s recent Autumn at Waitrose campaign. It is set to Cab Calloway’s 1940’s Jazz classic ‘Everybody eats when they come to my house.’

The 60 second spot will break online on the 4th of November and on TV on 8th November. The campaign also includes 10 second ‘moments’, 20 second product spots, a press campaign, as well as innovative interactive digital display.

Waitrose will also be celebrating all of the special and individual moments that symbolise Christmas on its social channels by encouraging people to share what really #MakesChristmas for them.

Rupert Thomas, Marketing Director, Waitrose, says: “We celebrate with food, we unwind with food, we get to know each other with food. Delicious things to eat make the moments that matter even more memorable, especially at Christmas”. 

Richard Brim, Executive Creative Director, adam&eveDDB, says: “Our ad for Waitrose celebrates all those little moments that make Christmas, Christmas, and that’s 9 times out of ten all about the food.”

Creative Agency

Account Manager: Sarah Gregory and Abi Robinson

Art Director: Feargal Ballance

Business Director : Victoria Day

Chief Creative Officer: Ben Priest

Copywriter: Patrick McClelland

Creative Agency: adam&eveDDB

Digital Producer: Sion Prys

Executive Creative Director: Ben Tollett, Richard Brim

Managing Director: Tammy Einav

Planner: Dom Boyd & Will Grundy

Print Producer: Nicola Applegate

Production Assistant: Sion Prys

TV Producer: Suzy MacGregor

Digital Production Company

App/Digital Production: Media Monks

Media Agency

Media Agency: Manning Gottlieb OMD

Planner: David Ellis

Music and Sound

Audio Post Production: 750MPH

Song: 'Everybody eats when they come to my house'


Editor: Adam Spivey @ The Playroom

Post Production / VFX

Colourist: Seamus O’Kane @ The Mill

Post Production House: The Mill

Print / OOH

Photographer: Andy Sewell @ Blackdog

Retoucher: Stanley’s Post 

Production Company

Director: Simon Ratigan

DOP: Martin Hill

Producer: Tim Daukes

Production Company: HLA

Category: Retail and restaurants , Supermarkets

Genre: Tabletop