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adam&eveDDB's Urban Orangutan is Back in Stunning New SSE Spot

DDB EMEA, 2 years ago

Editors' Choice: Latest spot directed by Academy Films' Frederic Planchon featuring top-notch CGI from The Mill

adam&eveDDB's Urban Orangutan is Back in Stunning New SSE Spot

Leading energy supplier SSE has unveiled a national advertising campaign created by adam&eveDDB aimed at re-engaging people with energy and reminding them that it has amazing deals for all its customers – not just the new ones.

This next installment in SSE’s multi-award-winning ‘Proud to Make a Difference’ campaign continues to feature the CGI orangutan, Maya, as she discovers a funfair on a seaside pier and experiences the wonder of energy in all its manifestations. The film presents viewers with a wonderland of light, sound and movement, and was directed by Frederic Planchon of Academy Films, with CGI by The Mill. 

Written by adam&eveDDB’s Graham Cappi and James Gillham, the campaign is complemented by outdoor, radio and digital executions which draw attention to SSE’s range of deals, from 6 months free broadband and line rental with 18 month packages, to 6 months free on annual boiler cover.

Stephen Knight, Acting Chief Marketing Officer at SSE, commented: ‘We’re always trying to do more for our customers. That’s why, at this time of year, when the cost of running your home can start to rise, we wanted to communicate that SSE have a range of great deals for all our customers, not just the new ones.’

James Arnold, SSE Director of Brand and Brand Experience, stated: ‘At SSE we want to engage with customers and this campaign is a prime example of that aim. Since the re-launch of the SSE brand a year ago the advertising has received a phenomenal response both professionally and from customers.  We are delighted by the results to date. The latest campaign showcases new propositions across all of our categories as we continue to build on the work of the last 12 months.’

Ben Priest, Chief Creative Officer of adam&eveDDB remarked: ‘This is the next chapter in our brand journey with SSE. Looking at our world through Maya’s eyes is a great way of reminding ourselves of the wonder of energy, in all its guises.’

Creative Agency

Account Director: Joanne Murray

Account Manager: Rob Jones

Art Director: James Gillham

Business Director : Paul Billingsley

Chief Creative Officer: Ben Priest

Copywriter: Graham Cappi

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Hugh de Winton

Media Agency

Media Agency: OMD UK

Planner: Kelly Parker

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Frederic Planchon

Production Company: Academy Films

Category: Elecric , Utilities

Genre: Visual VFX