adam&eveDDB's Urban Orangutan is Back in Stunning New SSE Spot
Leading energy supplier SSE has unveiled a national advertising campaign created by adam&eveDDB aimed at re-engaging people with energy and reminding them that it has amazing deals for all its customers – not just the new ones.
This next installment in SSE’s multi-award-winning ‘Proud to Make a Difference’ campaign continues to feature the CGI orangutan, Maya, as she discovers a funfair on a seaside pier and experiences the wonder of energy in all its manifestations. The film presents viewers with a wonderland of light, sound and movement, and was directed by Frederic Planchon of Academy Films, with CGI by The Mill.
Written by adam&eveDDB’s Graham Cappi and James Gillham, the campaign is complemented by outdoor, radio and digital executions which draw attention to SSE’s range of deals, from 6 months free broadband and line rental with 18 month packages, to 6 months free on annual boiler cover.
Stephen Knight, Acting Chief Marketing Officer at SSE, commented: ‘We’re always trying to do more for our customers. That’s why, at this time of year, when the cost of running your home can start to rise, we wanted to communicate that SSE have a range of great deals for all our customers, not just the new ones.’
James Arnold, SSE Director of Brand and Brand Experience, stated: ‘At SSE we want to engage with customers and this campaign is a prime example of that aim. Since the re-launch of the SSE brand a year ago the advertising has received a phenomenal response both professionally and from customers. We are delighted by the results to date. The latest campaign showcases new propositions across all of our categories as we continue to build on the work of the last 12 months.’
Ben Priest, Chief Creative Officer of adam&eveDDB remarked: ‘This is the next chapter in our brand journey with SSE. Looking at our world through Maya’s eyes is a great way of reminding ourselves of the wonder of energy, in all its guises.’
Account Director: Joanne Murray
Account Manager: Rob Jones
Art Director: James Gillham
Business Director : Paul Billingsley
Chief Creative Officer: Ben Priest
Copywriter: Graham Cappi
Executive Creative Director: Ben Tollett, Richard Brim
Planner: Hugh de Winton
Media Agency: OMD UK
Planner: Kelly Parker
Post Production / VFX
Post Production House: The Mill
Director: Frederic Planchon
Production Company: Academy Films
Category: Elecric , Utilities
Genre: Visual VFX