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adam&eveDDB's New VW Ad Might Make You Appreciate Your Boss a Bit More

DDB EMEA, 2 years, 8 months ago

Rattling Stick's Pete Riski captures 'Bill the Boss' in feel-good spot

adam&eveDDB's New VW Ad Might Make You Appreciate Your Boss a Bit More

This week sees the launch of a new Volkswagen Commercial Vehicles TVC. Launched during Broadchurch on Monday evening, the spot shows that great bosses and Volkswagen Commercial Vehicles have an important characteristic in common - they both go beyond the call of duty when looking out for the people they work with. 

The film focuses on Bill, a middle-aged family man who runs a business with a reliable and well-loved fleet of Volkswagen vans. He is a boss who goes above and beyond in every way possible, caring about the smallest details of his business, looking out for those around him and always doing everything necessary to get the job done just right.

Thankfully, at the end of a long day, Bill’s endeavours are rewarded at his local Volkswagen Van Centre, where he is treated with the same level of dedication and care that he offers all his customers. 

The film was directed by Pete Riski through Rattling Stick, written by Graham Cappi and James Gillham and creative directed by Matt Woolner and Steve Wioland. 

Kirsten Stagg, Head of Marketing for Volkswagen Commercial Vehicles said: "This ad brings to life the thought that drives our business - 'Working with you'. The relationship between our Van Centres and their customers is at the heart of our business. The story of Bill shows in a warm, human way how we work with our customers."

Jonathan Hill, Managing Partner at adam&eveDDB, said: "In this ad we dramatise the key differentiator for Volkswagen Commercial Vehicles - the relationships its Van Centres have with their customers. Through the life of Bill, the MD of an SME, we see how the man who does everything to make his business a success gets the support he really needs from his Volkswagen Van Centre."


Advertiser: Volkswagen Commercial Vehicles

Creative Agency

Chief Creative Officer: Ben Priest

Creative Agency: adam&eveDDB

Creative Director: Matt Woolner and Steve Wioland

Creatives: Graham Cappi and James Gillham

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Dom Boyd, David Mortimer

Media Agency

Media Agency: Mediacom

Planner: Adrian Brook

Music and Sound

Audio Post Production: Clearcut Sound

Song: 'Boss' by Juri Seppä


Editor: Eve Ashwell at Cut and Run

Post Production / VFX

Post Production House: Framestore

Production Company

Director: Pete Riski

Production Company: Rattling Stick

Category: Automotive , Cars

Genre: People