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adam&eveDDB Waves a Heartfelt Farewell to Fosters' Brad & Dan

DDB EMEA, 2 years, 5 months ago

Say 'Hooroo' to the long-running characters as they leave for greener pastures

adam&eveDDB Waves a Heartfelt Farewell to Fosters' Brad & Dan

Iconic characters Brad and Dan have appeared in their final advert for Foster's, which airs tonight on Channel 4, bringing to an end the company's long-running, award-winning 'Good Call' campaign.

Brad and Dan will say their goodbyes in an all-new 40 second TV spot, first premiering on Channel 4 before Alan Carr: Chatty Man on Friday 15 May. The advert will run for four weeks across a number of different channels.

The TV spots see the advisory Aussie mates packing up their bags in preparation for embarking on new married lives with their fiancées Dawn and Matilda. The pals reflect on their times helping men across the world, before getting out of there before the phone bill arrives - the advert ending on the line "Hooroo".

To wave goodbye to Brad and Dan ahead of its next adventure, Foster's will be hosting a one-month long charity eBay auction of all of the pair's favourite items from 18 May, including the friends' sofa and their infamous Paddle of Rebuke. The auction will be introduced via a special one-off 20 second video also featuring Brad & Dan.

There will also be a physical auction space at Udderbelly festival South Bank for one week only, with all activity in support of military charity Surf Action. The online auction can be joined here. 

Foster's' 'Good Call' campaign originally launched in 2010, and has been hugely successful for the HEINEKEN UK-operated brand in driving brand equity and sales for Foster's - driving nearly 70% of Foster's sales growth between 2010 and 2013, and moving Foster's from third to first place in the off-trade lager market.

Having won the top prize at the 2014 IPA Effectiveness Awards, the campaign - devised by creative agency adam&eveDDB - has achieved the highest estimated revenue return of any beer campaign in history, with every £1 spent on advertising driving £32 in revenue.

Ifemoa Dozie, Brand Director at HEINEKEN said: "Brad and Dan have been hugely successful for Foster's since they first appeared on our screens in 2010, and whilst we're sad to wave hooroo to them for now, we're excited for the next adventure for the Foster's brand. We wish the two mates all the best in married life."


Advertiser: Fosters

Creative Agency

Chief Creative Officer: Ben Priest

Creative Agency: adam&eveDDB

Creative Director: Aidan Mclure & Laurent Simon

Planner: Toby Harrison

Media Agency

Media Agency: Mediavest

Planner: Jack Kelly

Music and Sound

Audio Post Production: Factory

Music Production: SIREN

Song: What Is Youth by Nino Rota & Eugene Walter


Editor: Mark Everson @ The Whitehouse

Post Production / VFX

Motion Graphics: MPC

Production Company

Director: Tim Bullock

Production Company: Scoundrel & Blink Productions

Category: Alcoholic drinks , Beers

Genre: Comedy