adam&eveDDB Looks to Warm Up Autumn with First Waitrose Campaign
With the first day of Autumn truly behind us, Waitrose injects a little warmth into British homes this week with its first campaign by adam&eveDDB.
Featuring an array of delicious seasonal foods available at Waitrose, ‘The Warmest Season’ campaign, is a celebration of a traditional British Autumn.
It launches with a TV ad featuring Waitrose’s own suppliers and producers battling with the all too familiar British weather to bring only the best seasonal produce into the nation’s homes this Autumn. It is set to the soundtrack from the original 1968 Disney feature, 'Winnie the Pooh and the Blustery Day'.
The campaign was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, and will launch on TV with 60”and 40” spots on 2nd October. It also encompasses a press campaign with a brand new art direction for the brand and innovative interactive digital display.
Rupert Thomas, Marketing Director, Waitrose, says: "As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food - from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food."
Richard Brim, ECD, adam&eveDDB, says: ‘‘Our first ad for Waitrose is a true celebration of autumn - that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.”
Account Manager: Abi Robinson
Art Director: Feargal Ballance
Business Director : Victoria Day
Chief Creative Officer: Ben Priest
Copywriter: Patrick McClelland
Digital Producer: Sion Prys & Oliver Parker
Executive Creative Director: Ben Tollett, Richard Brim
Managing Director: Tammy Einav
Planner: Dom Boyd & Will Grundy
Print Producer: Laura Smith
TV Producer: Suzy MacGregor, Sion Prys
Digital Production Company
App/Digital Production: Banner Boys
Developer: Sebastian Hofer
Media Agency: Manning Gottlieb OMD
Planner: David Ellis
Music and Sound
Audio Post Production: Sam Ashwell at 750MPH
Composer: Rather Blustery Day from Winnie the Pooh
Music Supervision: Sian Rogers at SIREN
Editor: Adam Spivey
Post Production / VFX
Colourist: Seamus O’Kane
Post Production House: The Mill
Producer: Bethaney Phillips
Print / OOH
Photographer: Andy Sewell @ Blackdog
Retoucher: Stanley’s Post
Director: Simon Ratigan
Production Company: HLA
Category: Retail and restaurants , Supermarkets