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Creative

adam&eveDDB Looks to Warm Up Autumn with First Waitrose Campaign

DDB EMEA, 2 years ago

HLA's Simon Ratigan shoots homemade goodness in latest spot set to 'Winnie the Pooh and the Blustery Day'

adam&eveDDB Looks to Warm Up Autumn with First Waitrose Campaign

With the first day of Autumn truly behind us, Waitrose injects a little warmth into British homes this week with its first campaign by adam&eveDDB.

Featuring an array of delicious seasonal foods available at Waitrose, ‘The Warmest Season’ campaign, is a celebration of a traditional British Autumn. 

It launches with a TV ad featuring Waitrose’s own suppliers and producers battling with the all too familiar British weather to bring only the best seasonal produce into the nation’s homes this Autumn. It is set to the soundtrack from the original 1968 Disney feature, 'Winnie the Pooh and the Blustery Day'.


The campaign was written by Patrick McClelland and Feargal Ballance and directed by Simon Ratigan at HLA, and will launch on TV with 60”and 40” spots on 2nd October. It also encompasses a press campaign with a brand new art direction for the brand and innovative interactive digital display.

Rupert Thomas, Marketing Director, Waitrose, says: "As we welcome back the cold, crisp weather we wanted to bring out the warmth of autumnal food - from Sunday roasts to fish pie to apple crumble, especially highlighting quality British ingredients. We are very proud of our trusted relationships with our suppliers and know our customers appreciate the care we take producing the best quality food."

Richard Brim, ECD, adam&eveDDB, says: ‘‘Our first ad for Waitrose is a true celebration of autumn - that feeling of shutting the door, turning the fire on, pouring yourself a glass of red wine and tucking into something hearty.”

Creative Agency

Account Manager: Abi Robinson

Art Director: Feargal Ballance

Business Director : Victoria Day

Chief Creative Officer: Ben Priest

Copywriter: Patrick McClelland

Digital Producer: Sion Prys & Oliver Parker

Executive Creative Director: Ben Tollett, Richard Brim

Managing Director: Tammy Einav

Planner: Dom Boyd & Will Grundy

Print Producer: Laura Smith

TV Producer: Suzy MacGregor, Sion Prys

Digital Production Company

App/Digital Production: Banner Boys

Developer: Sebastian Hofer

Media Agency

Media Agency: Manning Gottlieb OMD

Planner: David Ellis

Music and Sound

Audio Post Production: Sam Ashwell at 750MPH

Composer: Rather Blustery Day from Winnie the Pooh

Music Supervision: Sian Rogers at SIREN

Offline

Editor: Adam Spivey

Post Production / VFX

Colourist: Seamus O’Kane

Post Production House: The Mill

Producer: Bethaney Phillips

Print / OOH

Photographer: Andy Sewell @ Blackdog

Retoucher: Stanley’s Post

Production Company

Director: Simon Ratigan

Production Company: HLA

Category: Retail and restaurants , Supermarkets

Genre: Tabletop