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adam&eveDDB and Andy Serkis Let It Fly in New Virgin Atlantic Campaign

DDB EMEA, 2 years, 9 months ago

Rogue's Sam Brown shoots high-flying new spot for Virgin's new global brand proposition

adam&eveDDB and Andy Serkis Let It Fly in New Virgin Atlantic Campaign

Virgin Atlantic is encouraging travellers to follow their dreams and inspirations and “Let it Fly” this January with the launch of its new global brand proposition. 

The new campaign, created by adam&eveDDB takes the airline in a new direction with a focus on its customers, encouraging them to “Let it Fly”. The new customer centric proposition has a clear message – the world doesn’t come to you, so go to it. It captures the airline’s passion for service and demonstrates how Virgin Atlantic goes beyond the norm to deliver unforgettable experiences for its customers. 

Hamish Rickman, Head of Brand Engagement at Virgin Atlantic commented, “Virgin Atlantic naturally attracts customers who are passionate about seeking new experiences and this campaign throws down the gauntlet to them to turn their ideas and dreams into reality.”

“This campaign is a real step change in how we express ourselves creatively. We’ll always be a challenger brand but for this campaign, instead of challenging the competition, we are challenging ourselves and the customer to “Let it Fly”.

Tammy Einav, Managing Director, adam&eveDDB commented, “‘Let it Fly’ captures the pioneering spirit and entrepreneurial essence of Virgin Atlantic perfectly and positions them as a customer centric airline focused on providing unique experiences.”

The new brand proposition kicks off with a global TV advertising campaign in 30, 60 & 80 second TV and cinema edits. The ad breaks in the UK on the 3rd January on Sky Atlantic during Without a Trace.

In the TV ad adam&eveDDB invites viewers on a high energy journey which follows a passenger on his way to pitch an idea. Set to Depeche Mode’s ‘Personal Jesus’ the film is intended to capture the spirit and vision of Virgin Atlantic as the airline for people who share a similar mindset and want to make their ideas happen, whatever those ideas are. 

The campaign includes print, digital, out of home and social media showcasing the iconic destinations that Virgin Atlantic flies to and the experiences available in each. This is complemented by a digital platform where customers are encouraged to pack their virtual suitcase and a bespoke itinerary will be generated for their ideal destination. 


Advertiser: Virgin Atlantic

Creative Agency

Creative Agency: adam&eveDDB

Creative Director: Richard Brim, Daniel Fisher

Executive Creative Director: Ben Priest, Ben Tollett, Emer Stamp

Planner: Toby Harrison

Media Agency

Media Agency: MGOMD

Music and Sound

Audio Post Production: Wave

Song: 'Personal Jesus' by Depeche Mode

Voice-over: Andy Serkis


Editor: Amanda James

Post Production / VFX

Post Production House: MPC

Production Company

Director: Sam Brown

Production Company: Rogue Films

Category: Airlines , Travel

Genre: Comedy