Accountancy & Advisory Organisation Grant Thornton Appoints POSSIBLE
Global digital agency POSSIBLE today announced its appointment by Grant Thornton, one of the world's leading accountancy and advisory organisations, as its global digital agency. POSSIBLE has been brought on board to design and build a new web platform to support global brand consistency and to help Grant Thornton member firms attract clients and talent.
Paul English, Global Head of Marketing at Grant Thornton International Ltd, commented: “POSSIBLE’s impressive digital expertise and global capabilities assured us that they were the right partner for us. With member firms in over 130 countries across the globe, it is vital that Grant Thornton is able to ensure brand consistency. The main objective is to use digital channels in a much more impactful and user-centric way to attract dynamic clients and people to Grant Thornton."
The first phase of the programme is already underway with the development of a global content management platform for Grant Thornton firms. The first site to go live on the platform is the new global site http://www.grantthornton.global and Grant Thornton is one of the first brands to adopt the .GLOBAL top-level domain. The new site is mobile-enabled and has a distinctly editorial feel, which more effectively communicates the brand proposition.
The next phase of activity will see the site being rolled out in local markets. Additional features will enable firms to create and manage content in real-time within their local markets, whilst maintaining global consistency. Firms will also be able to leverage and integrate the site to support and amplify their own digital presence as well as providing resources to share content and best practice. Following a global partnership between POSSIBLE and EpiServer announced earlier in the year, POSSIBLE built the site on EPiServer’s 7.11 platform.
“As one of the largest and fastest growing accounting organisations in the world, Grant Thornton is an exciting win for POSSIBLE”, says Justin Cooke, CEO UK, POSSIBLE. “We are passionate about delivering digital products for our clients that make a measurable difference. The launch of a new global web environment for the brand will not only align its firms across the world but also provide a platform that will support growth in the Grant Thornton organisation.”