abstr^ct:groove Translates Data to Images and Sounds for Wittenstein
Wittenstein, a leading company on the global stage for the development of high-precision electro-mechanical systems, has worked with abstr^ct:groove for its latest data project.
Luigi Pane, creative director at ^:g, said, "In April 2015 Wittenstein contacted us to brief and inform our team on their latest technological evolution in the field of drive systems for motion control. And this is the result"
After a series of meetings at their laboratories, ^:g were asked to translate all the instructions and knowledge they received in images and sounds, but within a well defined task limitation: no technical data could be conveyed in a linear or didactic manner.
At the end of their sessions, the creative team decided to evoke the concept of 'Mechatronic Harmonies'.
Creative Agency: NEGRINI&VARETTO
Creative Director: LUIGI PANE @ abstr^ct:groove
Executive Producer: GIADA RISSO @ abstr^ct:groove; NICOLA CASATI @ Officine Video
Music and Sound
Artist: PIERPAOLO CAPUTO
Music Production: FRANKY B; GIUSEPPE COZZOLINO
Sound Mix: GIGASOUND
Post Production / VFX
3D: PIERPAOLO MANTUANO; DAVIDE DULCAMARE; SERGIO FORNASIERI
Animation: PIERPAOLO MANTUANO; DAVIDE DULCAMARE; SERGIO FORNASIERI
Art Department: VALENTINA VICINI; CLAUDIO CAPELLINI (Art & Motion Design)
Post Production House: abstr^ct:groove