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Hires, Wins & Business

Abhijit Das Now on Board as Head of Planning for Grey Group Malaysia

staging.lbbonline.com, 2 years, 8 months ago

Exiting Leo Burnett Vietnam after setting up the agency's planning division

Abhijit Das Now on Board as Head of Planning for Grey Group Malaysia

Abhijit Das joins Grey Group Malaysia as head of planning, joining Grey from Leo Burnett Vietnam where he set up planning and led the agency to multiple wins at the Campaign Asia Agency of the Year Awards for two years in a row.

He led the strategy for Pfizer’s launch of Healthcare Portfolio, Canon’s first ever local campaign and other notably effective campaigns for Samsung, Tiger, P&G and VP Bank.

Prior to Leo Burnett Vietnam, Das spent 12 years of his professional career in India where he worked at Bates India, Reprise Media and Webchutney Studio. He names entrepreneurship, digital advertising and strategic planning as the key chapters of his career and the impetus that has enabled him to appreciate various dimensions of creativity.

“Abhijit is a talented planner who has shown his creative capabilities across multiple industries. His innovative strategic thinking and passion are ideal attributes for success,” said Irene Wong, CEO of Grey Group Malaysia.

Das said, “I’m excited to be a part of Grey Group Malaysia. This is a fantastic time for us to be working together and I can see many opportunities to produce effective campaigns with this gifted team.”

Genre: People