A$AP Rocky Stars in Launch of i-D's Lifestyle Channel Amuse
Partizan’s Dexter Navy has directed the launch film for i-D’s new online luxury lifestyle channel Amuse –and A$AP Rocky comes along for the ride.
A$AP Rocky reflects on the struggles of achieving perfection in this spoken word short created for Amuse, directed by the man behind his opulent L$D video, Dexter Navy. This video marks the first of Amuse’s digital cover stories: a homage to the beauty and iconography of a magazine cover distilled into video with a luxe visual treatment.
Creative Agency: i-D
Post Production / VFX
Producer: Ian Harland
Telecine: Matt Turner @ Absolute Post
Director: Dexter Navy
Producer: Natalie Wetherell
Production Assistant: Emily Hodgson
Production Company: Partizan