A-MNEMONIC Makes a Splash with SportsAid Soundtrack
A-MNEMONIC Music have produced the energetic soundtrack on the latest campaign for SportsAid created by Hogarth Worldwide and Gramercy Park Studios. The film features the next big names in British sport, capturing them during their gruelling training sessions.
The film also pays homage to some established sports stars such as Tom Daley, Rebecca Adlington OBE, four-time Paralympic Champion Ellie Simmonds OBE, and Olympic Gold medallist British rower Katherine Grainger CBE.
The film was shot and directed by Morgan Hutchins who also shot last the previous campaign for SportsAid ‘I Will Be Next’ in 2012.
SportsAid is a UK charity that helps the next generation of British sport stars at the start of their careers when their parents are their only other means of support. The charity helps these athletes by giving them cash awards to help them meet the cost of training and competing.
Her Royal Highness, Catherine, Duchess of Cambridge is a patroness of SportsAid and helps boost the appeal of the charity.
At the London 2012 Olympic and Paralympic Games two-thirds of the British athletes were SportsAid alumni, winning 20 Olympic and 27 Paralympic gold medals between them. Famous alumni include Sir Bradley Wiggins, Dame Sarah Storey, Sir Steve Redgrave, David Weir CBE, Sir Chris Hoy, Baroness Grey-Thompson and Sir Ben Ainslie.
Once a year SportsAid holds its prestigious One-to-Watch Award at its annual SportsBall in London. Previous winners include Tom Daley, Team GB hockey player Harry Martin, sprinter Sally Brown and gymnast Courtney Tulloch.
Genre: Music & Sound Design , People , Storytelling