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A Jealous Winter Has a Message for Summer in New Corona Campaign, 2 years, 4 months ago

The Community launches 'Dear Summer' campaign shot by Partizan's John Dolan

A Jealous Winter Has a Message for Summer in New Corona Campaign

Cross-cultural ad agency The Community, part of SapientNitro, has launched new spots for Corona Extra, part of Constellation Brands.

The 'Dear Summer' TV ad campaign, part of Constellation Brand’s overarching summer campaign 'Always Summer', features the fictional character 'Winter' talking to 'Summer' about all the things that make the summer season great. In the spots, Winter is portrayed as the frosty old season jealous of Summer's relationship with the sun, its clothes, its outdoor activities and its music. But as Winter states in the spots, all of that pales in comparison to Summer having its very own beer: Corona Extra. So what’s Winter to do, when it’s destined to shiver in someone else’s shadow? It writes a series of personal letters to Summer to finally get everything off its chest.

Starting with TV spots launching from June 1, and continuing with a series of social-media films, banners and radio ads to run in the coming weeks, the Corona Extra “Dear Summer” campaign is a graceful tribute those things that just like Corona itself, are “Always Summer.”

Creative Agency

Account Director: Maryanne Dammrich

Account Executive: Sophia Gonzalez

Account Management: Daniel Gergely

Account Manager: Erika Rivera

Art Director: Aaron Willard

Chief Creative Officer: Jose Mollá, Joaquin Mollá

Copywriter: Aaron Zimroth, Matias Blazevic, Ibon Iraola

Creative Agency: the community

Creative Director: Rodrigo Butori

Director of Integrated Production: Laurie Malaga

Senior Producer: Julio Rangel

Music and Sound

Audio Post Production: Elastik Music

Music Production: Circle of Sound

Producer: Guillermo De La Barreda


Edit Assistant: Evelina Gokinayeva

Edit Company: Beast Editorial

Editor: Rob Watzke

Producer: Mary Stasilli

Post Production / VFX

Post Production House: Vapor Post

Production Company

Director: John Dolan

DOP: Alex Lamarque

Executive Producer: Sheila Stepanek

Head of Production: Jennifer Gee

Producer: John Benet

Production Company: Partizan

Category: Alcoholic drinks , Beers

Genre: Dialogue , Scenic