A Giant Snickers Can Fix the World in Amusing Super Bowl Spot
The SNICKERS brand have released its new Super Bowl LIV ad, including a special long-form version on the brand's YouTube page. In the iconic brand's signature humour, the ad declares ‘the world is out-of-sorts’ and presents an absurdly satisfying solution to fix it
The new ad, which also includes an original song, was created by BBDO New York and AMV BBDO. Dubbed ‘SNICKERS Fixes the World,’ the new spot highlights humorous and relatable signs of a world that's clearly not itself, such as grown-ups riding scooters, babies named after produce, devices that listen to your conversations and parents who text dirty pics. The brand's solution is then revealed: As a crowd gathers in song to watch, a giant SNICKERS is 'fed' to the Earth in a grand attempt to fix the world. The spot ends with some evidence that SNICKERS' plan just may be working.
"This new ad marks the latest evolution of our award-winning 'You're Not You' campaign," said Josh Olken, brand director, SNICKERS. "Since the first Super Bowl spot 10 years ago, we've shown the power of SNICKERS to satisfy when you're out of sorts. Our attempt to 'fix the world' is a new angle, and our biggest yet: When the world itself is out of sorts, maybe it just needs a SNICKERS."
Actor Luis Guzmán, known for his prolific character roles, makes an appearance in this year's Super Bowl ad where he helps celebrate SNICKERS for fixing the world.
The spot will air during the third commercial break of the first quarter of Super Bowl LIV. SNICKERS also released a longform version of ‘Fix the World’ on YouTube, featuring appearances from Miranda Cosgrove, Bill Walton and Charlotte Flair.
Featured Companies: AMV BBDO
Client
Client: MARS CHOCOLATE NORTH AMERICA
VP of Marketing: Tanya Berman
Brand Director, SNICKERS Brand: Josh Olken
Sr. Brand Manager, SNICKERS Brand: Martin Terwilliger
Head of Social Media and Digital Content at the Hive: Michael Italia
Head of Social Creative at the Hive: Seth Dager
Social Media Strategist at the Hive: Betsy Magilnick
Global VP, Chocolate Category BU: Rankin Carroll
Global Brand Director, SNICKERS/ Bars: Dale Green
Creative
Creative Agency: BBDO New York and AMV BBDO
Chief Creative Officer - BBDO Worldwide: David Lubars
Chief Creative Officer - BBDO New York: Greg Hahn
Chief Creative Officer - AMV BBDO: Alex Grieve
Creative Director - BBDO New York: Scott Mahoney
Creative Director - BBDO New York: Dan Oliva
Art Director - AMV BBDO: Alan Wilson
Writer - AMV BBDO: Diccon Driver
Creative Director - AMV BBDO: Charlotte Adorjan
Creative Director - AMV BBDO: Matt Swinburne
Executive Creative Director - BBDO New York: Gianfranco
Executive Creative Director - BBDO New York: Peter Kain
Copywriter - BBDO New York: Larissa Megera
Art Director - BBDO New York: Morgan Hoff
EVP, Director of Integrated Production - BBDO New York: David Rolfe
EVP, Group Executive Producer - BBDO New York: Amy Wertheimer
Associate Producer - BBDO New York: Sarah Knowlton
Music Producer - BBDO New York: Julia Millison
Music Producer - BBDO New York: Melissa Chester
Business Manager - BBDO New York: Paul Cisco
CEO & President, BBDO New York: Kirsten Flanik
EVP, Global Business Leader, Mars - BBDO New York: Susannah Keller
Vice President, Global Business Lead - BBDO: Julien Lemoine
EVP, Senior Account Director - BBDO New York: Lisa Piliguian
VP, Account Director – BBDO New York: Tani Corbacho
Account Manager - BBDO New York: Elizabeth O’Connor
Account Executive - BBDO New York: Jacob Plastina
Client Partner - AMV BBDO: Richard Moloney
Senior Account Director - AMV BBDO: Luke Slater
Board Account Director - AMV BBDO: Philippa Field
Chief Marketing Officer - BBDO Worldwide: Crystal Rix
SVP, Group Director, Behavioral Planning. - BBDO New York: Annemarie Norris
Group Planning Director - BBDO New York: Christina Stoddard
Comms Planning Director - BBDO New York: Brian Brydon
Strategy Director AMV – BBDO: Nicola Willison
Corporate Communications Associate – BBDO New York: Kaley Turner
Talent
Talent Agency: The Marketing Arm
Celebrity Talent Acquisitions: Brad Sheehan
Production
Production Company: MJZ
Director: Tom Kuntz
President: David Zander
Senior Executive Producer: Eriks Krumins
Producer: Emily Skinner
Director of Photography: Linus Sandgren
Production Designer: Brock Houghton
Editing
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Editor: Pamela Petruski
Assistant Editor: Megan Heard
Executive Producer: Gina Pagano
Mix
Mix: Heard City
Mixer: Keith Reynaud
Colour
Colour: Company 3
Colourist: Tim Masick
VFX: The Mill
Creative Director: Phil Crowe
Executive Producer: Anastasia Von Rahl
Producer: Melanie Roy
Coordinator: Bret Aros
3D Lead: Dan Warom
2D Lead: Tim Crabtree
Assistant: Kai Tsai
Assistant: Remedy Huynh
Music
Music: We Are Walker
Senior Executive Producer: Sara Matarazzo
Executive Producer: Abbey Hendrix
Agency
Hispanic Agency: Third Ear
Executive Creative Director: Serge Flores
Senior Copywriter: Rene Gardner
Senior Copywriter: Javier Peraza
Group Account Director: Rina Tiffer
Senior Account Executive: Meredith McBroom
Senior Producer: Michael McLaughlin
Category: Confectionery , Food
Genre: Comedy , Dialogue , People