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Creative

A Giant Snickers Can Fix the World in Amusing Super Bowl Spot

BBDO New York and AMV BBDO created the campaign with director Tom Kuntz

A Giant Snickers Can Fix the World in Amusing Super Bowl Spot

The SNICKERS brand have released its new Super Bowl LIV ad, including a special long-form version on the brand's YouTube page. In the iconic brand's signature humour, the ad declares ‘the world is out-of-sorts’ and presents an absurdly satisfying solution to fix it

The new ad, which also includes an original song, was created by BBDO New York and AMV BBDO. Dubbed ‘SNICKERS Fixes the World,’ the new spot highlights humorous and relatable signs of a world that's clearly not itself, such as grown-ups riding scooters, babies named after produce, devices that listen to your conversations and parents who text dirty pics. The brand's solution is then revealed: As a crowd gathers in song to watch, a giant SNICKERS is 'fed' to the Earth in a grand attempt to fix the world. The spot ends with some evidence that SNICKERS' plan just may be working.

"This new ad marks the latest evolution of our award-winning 'You're Not You' campaign," said Josh Olken, brand director, SNICKERS. "Since the first Super Bowl spot 10 years ago, we've shown the power of SNICKERS to satisfy when you're out of sorts. Our attempt to 'fix the world' is a new angle, and our biggest yet: When the world itself is out of sorts, maybe it just needs a SNICKERS."

Actor Luis Guzmán, known for his prolific character roles, makes an appearance in this year's Super Bowl ad where he helps celebrate SNICKERS for fixing the world.

The spot will air during the third commercial break of the first quarter of Super Bowl LIV. SNICKERS also released a longform version of ‘Fix the World’ on YouTube, featuring appearances from Miranda Cosgrove, Bill Walton and Charlotte Flair.

Featured Companies: AMV BBDO

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Client

Client: MARS CHOCOLATE NORTH AMERICA

VP of Marketing: Tanya Berman

Brand Director, SNICKERS Brand: Josh Olken

Sr. Brand Manager, SNICKERS Brand: Martin Terwilliger

Head of Social Media and Digital Content at the Hive: Michael Italia

Head of Social Creative at the Hive: Seth Dager

Social Media Strategist at the Hive: Betsy Magilnick

Global VP, Chocolate Category BU: Rankin Carroll

Global Brand Director, SNICKERS/ Bars: Dale Green

Creative

Creative Agency: BBDO New York and AMV BBDO

Chief Creative Officer - BBDO Worldwide: David Lubars

Chief Creative Officer - BBDO New York: Greg Hahn

Chief Creative Officer - AMV BBDO: Alex Grieve

Creative Director - BBDO New York: Scott Mahoney

Creative Director - BBDO New York: Dan Oliva

Art Director - AMV BBDO: Alan Wilson

Writer - AMV BBDO: Diccon Driver

Creative Director - AMV BBDO: Charlotte Adorjan

Creative Director - AMV BBDO: Matt Swinburne

Executive Creative Director - BBDO New York: Gianfranco

Executive Creative Director - BBDO New York: Peter Kain

Copywriter - BBDO New York: Larissa Megera

Art Director - BBDO New York: Morgan Hoff

EVP, Director of Integrated Production - BBDO New York: David Rolfe

EVP, Group Executive Producer - BBDO New York: Amy Wertheimer

Associate Producer - BBDO New York: Sarah Knowlton

Music Producer - BBDO New York: Julia Millison

Music Producer - BBDO New York: Melissa Chester

Business Manager - BBDO New York: Paul Cisco

CEO & President, BBDO New York: Kirsten Flanik

EVP, Global Business Leader, Mars - BBDO New York: Susannah Keller

Vice President, Global Business Lead - BBDO: Julien Lemoine

EVP, Senior Account Director - BBDO New York: Lisa Piliguian

VP, Account Director – BBDO New York: Tani Corbacho

Account Manager - BBDO New York: Elizabeth O’Connor

Account Executive - BBDO New York: Jacob Plastina

Client Partner - AMV BBDO: Richard Moloney

Senior Account Director - AMV BBDO: Luke Slater

Board Account Director - AMV BBDO: Philippa Field

Chief Marketing Officer - BBDO Worldwide: Crystal Rix

SVP, Group Director, Behavioral Planning. - BBDO New York: Annemarie Norris

Group Planning Director - BBDO New York: Christina Stoddard

Comms Planning Director - BBDO New York: Brian Brydon

Strategy Director AMV – BBDO: Nicola Willison

Corporate Communications Associate – BBDO New York: Kaley Turner

Talent

Talent Agency: The Marketing Arm

Celebrity Talent Acquisitions: Brad Sheehan

Production

Production Company: MJZ

Director: Tom Kuntz

President: David Zander

Senior Executive Producer: Eriks Krumins

Producer: Emily Skinner

Director of Photography: Linus Sandgren

Production Designer: Brock Houghton

Editing

Editorial: Mackenzie Cutler

Editor: Gavin Cutler

Editor: Pamela Petruski

Assistant Editor: Megan Heard

Executive Producer: Gina Pagano

Mix

Mix: Heard City

Mixer: Keith Reynaud

Colour

Colour: Company 3

Colourist: Tim Masick

VFX: The Mill

Creative Director: Phil Crowe

Executive Producer: Anastasia Von Rahl

Producer: Melanie Roy

Coordinator: Bret Aros

3D Lead: Dan Warom

2D Lead: Tim Crabtree

Assistant: Kai Tsai

Assistant: Remedy Huynh

Music

Music: We Are Walker

Senior Executive Producer: Sara Matarazzo

Executive Producer: Abbey Hendrix

Agency

Hispanic Agency: Third Ear

Executive Creative Director: Serge Flores

Senior Copywriter: Rene Gardner

Senior Copywriter: Javier Peraza

Group Account Director: Rina Tiffer

Senior Account Executive: Meredith McBroom

Senior Producer: Michael McLaughlin

Category: Confectionery , Food

Genre: Comedy , Dialogue , People