A Festive Game of Hide & Seek in JWT London's Debenhams Spot
On Sunday 2nd November, Debenhams announced the launch of its multi-million pound Christmas marketing campaign ‘Found It’, as it looks to hero its gifting offer this Christmas.
The multi-channel campaign offers a consistent campaign message across all touch points that consumers engage with reflecting the buying behaviours of multi-channel customers.
Delivering a much heavier campaign for the department store than in previous years, the ‘Found It’ campaign includes; the distribution of 3 million gift guides featuring over 750 gifts, 1.4 million toy brochures, beauty and lingerie brochures, and an online gift guide solution.
Instore ‘Found It’ creative executions include window schemes, instore ‘hot spots’, gift cards and swing tags delivering over 120 gift messages and creating a festive atmosphere.
Advertising will also be a key component of the campaign with print, outdoor, digital and TV executions featuring the ‘Found It’ message, a concept which celebrates the delight that consumers experience when finding the perfect gift for a loved one.
Commencing with five second teaser executions, the 60 second TV advert will air on Saturday 8th November - during X Factor on ITV1 and show, from a child’s perspective, the excitement of every child’s dream - staying overnight in a department store at Christmas and searching for the perfect gift. Adverts will also be posted to You Tube and Facebook throughout the Christmas period.
Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single "We All Stand Together". In 1985 “We All Stand Together” became the biggest selling music video of the year.
The creative follows a group of children as they search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy and the end screen frame ‘Found It’ with the end line ‘Find Your Fabulous Christmas at Debenhams’.
Account Manager: Danielle Stephenson/Jessica Deakin
Creative Agency: JWT London
Art Director: Ronnie Vlcek/Simon Sworn
Business Director : Carmen Bekker
Copywriter: Kat Thomas/Alex Ball
Designer: Alta Rezazadeh
Executive Creative Director: Russell Ramsey
Group Account Director: Sally Emerton
Planner: Alison Ashworth
TV Producer: Doug Wade
Media Agency: Carat
Planner: Lyndsey Barnard
Music and Sound
Song: ‘We all stand together’- Paul McCartney
Sound Design: Toby Griffin at GPS
Editor: Neil Smith at Work
Post Production / VFX
Colourist: Ben Roger GPS
Director: David Edwards
Production Assistant: Charlotte Jude/Eleanor Rose-Stamp
Production Company: Rattling Stick
Category: Retail and restaurants , Retail stores