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The Influencers

Catwalk: Creating Emotion-Driven Interaction

Imagination Global, Thu, Oct 17, 2019

Imagination's Tony Currie explains why emotion was a vital component of 'Catwalk', the project where he helped create the world’s first AI feline jaguar for Jaguar Land Rover

At Imagination we’re always thinking of inspiring ways to bring to life the latest technology innovations, which is how the world’s first machine l... Read more

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The 'Joker' Movement Is No Joke for Brands

StrawberryFrog, Thu, Oct 17, 2019

INFLUENCER: Inspired by the hit film, StrawberryFrog's founder Scott Goodson explains how to crystallise and spark a brand movement

One rainy autumn night last week, I experienced 'Joker'. Americans have been warned that this movie could incite mass violence through a movement a... Read more

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Getting the Most out of Your Charity Advertising Campaign

Don't Panic, Thu, Oct 17, 2019

INFLUENCERS: Don't Panic's Florence Auckland and Sophie Heatley share key lessons and techniques from working within the charity sector

Charity advertising can take many different forms; whether it’s raising awareness of an issue, fundraising, or getting people to take a specific ac... Read more

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Music Supervisors with a Twist

soundlounge, Tue, Oct 15, 2019

Writing a job ad has got soundlounge's Ruth Simmons thinking about the future of music supervision

Situations Vacant – Music Supervisor Required For Pioneering Music Company.I am literally in the middle of writing a job spec for a new music super... Read more

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Abi Atkinson: To Be Everywhere You Need to Be in the North

LS Productions, Tue, Oct 15, 2019

INFLUENCER: The senior producer at LS Productions says unlocking UK-wide success has been a result of being positioned in Manchester

Photo credit: Madeleine PenfoldThis month, leading figures from the creative industries came together to back Bradford as the next City of Culture ... Read more

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Leadership Is about Making Space for Mistakes and Not Being a Dick

LS Productions, Fri, Oct 11, 2019

Mistakes make good managers and production veteran Sarah Drummond makes space for brilliance at LS Productions

When I was 18, I had just got my first ‘proper’ job at a post house. I was a runner and I knew my role. It was exciting and new and I couldn’t wait... Read more

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2020 and Beyond: How Tech Will Drive the Future of Content

Lore, Fri, Oct 11, 2019

INFLUENCER: Ntropic ECD Aidan Gibbons on the tech that is changing the VFX landscape

Technology is ultimately making the world a smaller, more connected place. We’re living in a world of immediate gratification where, on average, te... Read more

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5 Tips for Getting the Most from Creative Crowdsourcing

Crowdiate, Fri, Oct 11, 2019

INFLUENCER: Crowdiate's Sarah Bixler shares a few rules of thumb that will yield incredible results and a large ROI

I’ve spent the better part of the past decade working for companies that are disrupting the way people think about creating content. In particular,... Read more

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On Nurturing New Talent

Final Cut London, Fri, Oct 11, 2019

INFLUENCER: The next generation of talent in any field will always appear, rise and continue to inspire, writes Final Cut's Rick Russell

Full disclosure - I’m a tennis fanatic. Watching both Venus and Serena Williams this summer locking horns with two teenage challengers who ended up... Read more

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World-Building in Animation Yields Powerful Impact for Social Causes

Press Kitchen, Fri, Oct 11, 2019

INFLUENCER: LOBO's Guillherme Marcondes on how animation harnesses the power to unite global audiences for social good

In my experience working for non-profits and social impact-driven brands, increasing awareness for their cause and reaching as wide a demographic a... Read more