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The Influencers

Good and Service Will be the New Goods and Services in 2016

Mullen Lowe Asia Pacific, 1 year, 8 months ago

INFLUENCER: National Planning Director at Lowe Lintas S. Subramanyeswar says compassion needs to be in the heart of brands

For too long, companies behaved as bastions with a single-minded pursuit of shareholder value, with brands built to defend a fixed market positio... Read more

The Influencers

A 2016 Resolution From the Bay Area: The Next Wave of Data + Maker Culture

Cutwater, 1 year, 8 months ago

INFLUENCER: Ciaran Rogers, Director Digital Strategy and Analytics at Cutwater, vows to become a better, more self-sufficient data analyst

After moving from New York to San Francisco I was stunned by the blatant 'maker' culture of the Bay area. On Madison Avenue, the tendency in the in... Read more

The Influencers

2016: An Up-Stream Battle

Mullen Lowe North America, 1 year, 8 months ago

INFLUENCER: Social predictions from Carrie Silberman, Director Social Media, Lowe Profero NY

We’ve seen some exciting trends this year in social:1. Social networks continue to battle for audience share, with platforms like Twitter stalling ... Read more

The Influencers

2016: Losing The Fear

Mullen Lowe North America, 1 year, 8 months ago

Rebekah Pagis, Senior VP, Group Account Director, Mullen Lowe Boston, with a very heartfelt reflection on a family experience

I recently read an article in the NY Times about a rare genetic condition called Williams Syndrome. It’s a tiny genetic deletion of about 25 genes ... Read more

The Influencers

Your Secret Weapon for 2016 That No One Else Knows About

UNIT9 London, 1 year, 9 months ago

INFLUENCER: Martin Percy, BAFTA-winning multi-platform director at UNIT9, on a golden age for television

The big living room TV – and the TV commercials on it – were central to advertising in the 1960s. And a glance at the budgets for TV commercials su... Read more

The Influencers

Manners McDade Mood Music: Piano Music For the Winter Months by Angus MacRae

Manners McDade, 1 year, 9 months ago

INFLUENCER: Composer Angus MacRae selects a collection of piano music and more for the coming winter

“Ice has covered up my parents handsDon't have any dreams, don't have any plansGrowin' up in some strange stormNobody's cold, nobody's warm”Neighbo... Read more

The Influencers

2015: When Technology Found Its Purpose

CKSK, 1 year, 9 months ago

From Volvo LifePaint to shark-detecting sonar, CKSK's Graham Nolan looks back on the year's most exciting innovation

2015 has been a really inspiring year for creative technology with the concept of what is a technology really being explored in an open minded way.... Read more

The Influencers

5 Holiday Shopping Hacks and The Future of Gifting

Leo Burnett Worldwide, 1 year, 9 months ago

INFLUENCER: How to get through this holiday shopping season without breaking a sweat, courtesy of Nick Jones, Leo Burnett/Arc EVP, Head of Innovation

Holiday shopping is a necessary evil. It’s always fun to see the joy on your friends and families’ faces when opening gifts, but the time and effor... Read more

The Influencers

Artificial Intelligence: A New Kind of Christmas Chum?

Deutsch, 1 year, 9 months ago

INFLUENCER: R.J. Fenn, Director of Digital Planning at Deutsch, on welcoming a new guest into his home…

On Christmas Day 2015, I’ll be inviting a new guest into my home, and really, for my life from here on out. A version of me that has the potential ... Read more

The Influencers

Manners McDade Music: Mr and Mrs McDade's Christmas Tunes

Manners McDade, 1 year, 9 months ago

INFLUENCERS: The husband and wife company directors of Manners McDade share their Christmas tunes for you to enjoy

As the sprouts simmer gently, the sweet smell of homemade cranberry sauce wafts through the air and the potatoes reach optimum crispiness, Manner... Read more