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The Influencers

Digital Craft: Difficult to Define, Easy to Enjoy, Inextricably Part of Our Lives

McCann Worldgroup, Mon, Nov 18, 2019

McCann Worldgroup's Sergio Lopez on the three areas to look for when judging digital craft

It’s been 25 years since the first banner and book stores started selling directories of websites (it’s difficult to imagine a world before Google,... Read more

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Embracing Experience Culture

Wunderman Thompson New York, Mon, Nov 18, 2019

INFLUENCER: Wunderman Thompson Mobile's CEO Ben Reubenstein on enhancing customer experience

“Studies show people overestimate the amount of happiness things will bring them and underestimate the long-term positive effect of experiences.” Y... Read more

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In a Business That Changes Daily, You Have to Stay True to Grow

David & Goliath, Fri, Nov 15, 2019

Ben Purcell helped launch LA agency David&Goliath - the ECD reveals how the agency has survived to turn 20 and why creatives shouldn’t always chase fool’s gold

Photo, left to right: David Angelo and BenLivin’ la Vida Loca was climbing the musical charts.Michael Jordan retired. A second time.And The Blair W... Read more

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Socrates No Longer Wears a White Beard

VMLY&R - EMEA, Fri, Nov 08, 2019

VMLY&R Italy's Luigi Accordino on why youth means wisdom in 2020

"Lightness is typical of the age that rises, wisdom of the age that wanes," said Cicero over two thousand years ago.In our imagery, the 'Sage arche... Read more

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The Confidence Trick: Three Areas to Focus on for Career Impact

Leo Burnett London, Fri, Nov 08, 2019

INFLUENCER: Leo Burnett's global planning director Christina Lemieux shares her insights from 20 years in advertising

This autumn marks 20 years since I began working in advertising. I was recently given the perfect framework for reflecting on my career to date and... Read more

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Can Positive Charity Ads Have More Impact?

System1 Group PLC, Fri, Nov 08, 2019

INFLUENCER: System1's Will Goodhand on why 'Not for Profit' ads should use happiness

Since 2017 we have been recording, analysing and tracking every ad released in the UK and US in the not-for-profit sector (other sectors, of course... Read more

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When You’re Only Muslim Sometimes…

McCann London, Fri, Nov 08, 2019

McCann London's Mariam Asmar looks at the brands getting Muslim female representation right

I’m Muslim… sometimes. As a Muslim woman working in advertising that’s how I tend to feel – like I’m teetering on the edge of my own belief systems... Read more

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The Purpose of Humour

MullenLowe Group UK, Fri, Nov 08, 2019

INFLUENCER: Is ‘funny’ getting scarcer on our multiple screens? MullenLowe Group UK's Mark Elwood explores

Purpose. Every brand on the planet is trying to find theirs to talk about.It’s today’s - and maybe tomorrow’s - trending topic. Sustainability, acc... Read more

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Could Social Media Restore Faith in Our Political Structure?

Publicis Worldwide, Fri, Nov 08, 2019

INFLUENCER: Starcom's Danny Weitzkorn reacts to Twitter's ban on political ads

I commend Twitter CEO Jack Dorsey for his bravery to turn his back on profits in the search of trying to level our political system, whilst also re... Read more

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The State of SEO

Waste, Fri, Nov 08, 2019

INFLUENCER: Is SEO dead? Waste Creative's Amy Duncan explores

People have been saying 'SEO is dead' for years now and frankly they’re not wrong. SEO died. SEO died in the same way as the VHS or DVD player. But... Read more