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Super Bowl 2015

Playing the Long Game: How Brands Can Turn Super Bowl Exposure into Lasting Brand Value

Y&R - North America, 2 years, 7 months ago

Y&R New York Chief Strategy Officer, Dick de Lange, on the need for post-Super Bowl longevity

I love ads. When watching the Super Bowl ads, though, I am less interested in the spots themselves and more interested in the implications for the ... Read more

Editors
Choice

Super Bowl 2015

Super Bowl XLIX: The Top 10 Ads

LBB Editorial , 2 years, 7 months ago

We've whittled down all of the Big Game spots to this list of the best 10

The culmination of yesterday's Super Bowl saw some rather questionable strategy not pay off. Sorry Seattle, but you fluffed it big time. However, w... Read more

Super Bowl 2015

Super Bowl 2015: Short Passes or Go Deep?

DDB North America, 2 years, 7 months ago

Are brands releasing content too soon? Azher Ahmed, SVP/Director of Digital Operations, DDB Chicago, discusses

Digital and social media have sliced up the consumer landscape in ways marketers and brands are struggling to grasp. Technology has paved the way f... Read more

Super Bowl 2015

The Super Bowl Digital Perspective: Predicting Winners and Losers

staging.lbbonline.com, 2 years, 7 months ago

By Jill LeMaire-Redo, Senior Director Strategic and Analytic Consulting Group, and Tom Gregorski, Senior Director Social Media and Digital Strategy at Epsilon on the importance of social media

Only one team can win Super Bowl XLIX but the team that loses will have company in the form of the many advertisers that don’t effectively extend t... Read more

Super Bowl 2015

Why a Smaller Brand Will Win Super Bowl XLIX

staging.lbbonline.com, 2 years, 7 months ago

Brock Montgomery, EVP, Creative Services, Upshot, is hoping for a step-away from the predictable

I am fully expecting another year of ‘yeah-so-what’ to ‘mediocre-at-best’ Super Bowl spots from the vast majority of the big advertisers. There wil... Read more

Super Bowl 2015

The Super Bowl is Cheap (…If You Do It Right)

Deutsch, 2 years, 7 months ago

Brent Vartan, Chief Strategy Officer, Deutsch NY, on one of the biggest steals in advertising

Is it worth it?Yes. Working at an advertising agency has provided me with the opportunity to be a part of several Super Bowl efforts over the cours... Read more

Super Bowl 2015

Super What? Why Playing to Win Makes Us All Losers

staging.lbbonline.com, 2 years, 7 months ago

Puppies and Katy Perry? Jason Marks, ECD, Partners + Napier NYC, ain’t impressed by the Super Bowl of mediocrity

Sex doesn’t sell. Dogs do. And a tie is like kissing your sister.In the 90s, when I was in grad school, the mother of a friend of mine was in town ... Read more

Super Bowl 2015

Super Satire, Super Serious and Super Silly Stories: The Battle of the Super Bowl Trends

staging.lbbonline.com, 2 years, 7 months ago

Keep your eyes peeled this Sunday for RAPP ECD Rik Haslam’s ‘Super Trends’

Everything gets dialed up to 11 for the biggest sporting and advertising event of the year. Marketers and their agencies go overboard, seeing how t... Read more

Super Bowl 2015

Lee Garfinkel on Super Bowl 2015: Everything Old Is New Again

FCB US, 2 years, 7 months ago

Why the FCB Garfinkel CEO thinks writing a Super Bowl spot is one of advertising's toughest tasks

I just viewed a bunch of Super Bowl spots, looking for a few standouts or new trends. One thing became immediately clear: writing a Super Bowl comm... Read more

Super Bowl 2015

Why Are Brands So Keen to Pre-game The Super Bowl?

staging.lbbonline.com, 2 years, 7 months ago

J. Walter Thompson New York Senior Art Director, Itai Inselberg, on the effects of this year’s teasers

During the nine years I’ve been living in the States, I’ve forced myself to watch exactly eight (soon to be nine) football games in the name of my ... Read more