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Super Bowl 2015

Fulfilling the Super Bowl’s Greatest Potential – a Call to Arms for the World’s Marketers

staging.lbbonline.com, 2 years, 7 months ago

Brands can do much more good for society than just entertain. enso’s Sebastian Buck & Brian Hardwick explain

For the big game, neighborhoods gather, time stops and the nation is acutely focused on one single event – a rare moment when most of the time we’r... Read more

Super Bowl 2015

Brands That Scored with Real-Time Marketing

Mullen Lowe North America, 2 years, 7 months ago

Kari Shimmel, Director of Marketing and Planning, Lowe Campbell Ewald, reflects on the Super Bowl

In years past, a brand’s Super Bowl moment was won or lost in the live television broadcast. The moment was amplified in the digital space and we c... Read more

Super Bowl 2015

Preparedness Trumps Serendipity: The Super Bowl War Room

staging.lbbonline.com, 2 years, 7 months ago

Tom Hamling, Creative Director, GSD&M, on the importance of being ready

The Super Bowl is about manufacturing a moment in time. There is $4.5 million behind 30 seconds and 110 million people watching. When everything go... Read more

Super Bowl 2015

An Early Prediction for Super Bowl 2016: Go Small or Go Home

staging.lbbonline.com, 2 years, 7 months ago

Caroline Krediet, Partner, Head of Strategy at Figliulo&Partners, wages her bets for next year

The Super Bowl is the biggest media day of the year. A collision of big screens, big data and big ideas, and, unlike last year’s early blowout, thi... Read more

Super Bowl 2015

Couch Testing: Pete Vonderlinn’s Super Bowl Hits and Misses

staging.lbbonline.com, 2 years, 7 months ago

How the Partners + Napier ECD utilizes his Super Bowl party to test ad effectiveness

Every year my wife and I host a big Super Bowl party that packs 35 humans, aged 5 months to 50 years, into our living room. This makes hearing the ... Read more

Super Bowl 2015

Why Super Bowl XLIX Was Super Serious

staging.lbbonline.com, 2 years, 7 months ago

RAPP ECD, Rik Haslam, on this year’s super sentimentality

‘Super Serious’ was the trend that dominated Super Bowl advertising. Although Bud Light’s Pacman work and the excellent Loctite spot provided some ... Read more

Super Bowl 2015

A UK Perspective on the 2015 Super Bowl Commercials

staging.lbbonline.com, 2 years, 7 months ago

Is ZAK Media Group CEO and co-founder, Jo Davies, impressed with this year’s efforts?

Advertising during the 49th Super Bowl was less about the ads themselves and more about the conversations that we’ve had around them.After all, we ... Read more

Super Bowl 2015

Win, Lose or Draw: What We Learned About Social Media from Super Bowl XLIX

staging.lbbonline.com, 2 years, 7 months ago

Maura Tuohy, Director Social Media at Eleven Inc, San Francisco, on the highs and lows of Super Bowl integration

Conversation about Super Bowl advertising took on new heights this year, with multiple hashtags, lists and websites dedicated to discussing the mar... Read more

Super Bowl 2015

Super Bowl XLIX: Which Commercials Showed the Best Use of Music?

staging.lbbonline.com, 2 years, 7 months ago

Music can make or break an ad. Jingle Punks CEO, Jared Gutstadt, assesses Sunday’s Big Game spots

The music behind the ads of the big game can make or break a spot. The #SB49 ads engaged a mix of tried and true artist classics, remakes, quirky o... Read more

Super Bowl 2015

Why Curtis Hougland Is Excited About the Super Bowl… in 2018.

staging.lbbonline.com, 2 years, 7 months ago

Curtis Hougland, CEO, Attention, imagines the amusingly uber-connected Super Bowl of the future...

Viewing the big game in the future is more Madden than Fox TV. Football is now an immersive experience through my Oculus Rift augmented reality vis... Read more