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Super Bowl

Sony/ATV Songs Soundtrack Numerous Super Bowl 53 Commercials

Sony/ATV Music Publishing, Wed, Feb 06, 2019

Both Amazon and Pepsi were among the brands to use tunes from Sony/ATV's catalogue

Companies including Amazon, Budweiser, Mercedes-Benz, Pepsi and T-Mobile all used songs represented by the world’s leading music publisher for thei... Read more

Super Bowl

M&M's Bad Passengers Tops SpotBowl's Super Bowl Poll

Sapka Communications, Mon, Feb 04, 2019

Olay wins digital battle as most-talked-about brand on social media

Budweiser’s Clydesdales made a triumphant return to the Super Bowl, and Hyundai took us for a ride on the world’s most unpleasant elevator, but it ... Read more

Super Bowl

9 Talking Points Caused by Brands During Super Bowl LIII

LBB Editorial, Mon, Feb 04, 2019

From Bud Light's collab with Game of Thrones to disturbingly chunky milk, 2019's Big Game still generated its fair share of talking points, says LBB's Addison Capper

It was the lowest scoring Super Bowl of all time. At points it seemed as if both the New England Patriots and Los Angeles Rams weren't all that bot... Read more

Super Bowl

Microsoft Wins Battle of Super Bowl LIII Ads

System1 Group PLC, Mon, Feb 04, 2019

System1’s Ad Ratings scale found that ‘We All Win’ scored highest with consumers

Live overnight testing from System1 Research has found that Microsoft has won the battle of Super Bowl advertising. Its ‘We All Win’ campaign featu... Read more

Super Bowl

Super Bowl 2019: Our 5 Fave Ads

LBB Editorial, Mon, Feb 04, 2019

With over 50 ads, trailers and teasers airing during the big game, the LBB editorial team reveals their picks

The biggest date on America's sporting calendar also marks the most the important on the diaries of the advertising industry. Super Bowl LIII was a... Read more

Super Bowl

Snickers Brazil Picks Day of Biggest ‘Football’ Game to Question the Sport’s Name

staging.lbbonline.com, Mon, Feb 04, 2019

During the Super Bowl, a campaign from AlmapBBDO sparked a lively debate on social media and TV programs about which sport should really be called football

Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national fo... Read more

Super Bowl

Ridley Scott Directs Tense Thriller Set in Istanbul for Turkish Airlines

RSA Films, Mon, Feb 04, 2019

Cinematic short film stars actress Sylvia Hoeks and premiered with a 30-second trailer at the Super Bowl

"The Journey", Anomaly's new, cinematic short film for Turkish Airlines directed by Sir Ridley Scott, premiered yesterday evening during the Super ... Read more

Super Bowl

Karlie Kloss Demonstrates Wix’s Website-Building Features in Super Bowl Spot

staging.lbbonline.com, Mon, Feb 04, 2019

The supermodel and entrepreneur founded Kode With Klossy to help young women in tech learn digital skills

Wix returned to the Super Bowl on Sunday, marking it the fifth year in a row that the company has advertised during the Big Game. The 30-secon... Read more

Super Bowl

Game of Thrones Hijacks Bud Light's Super Bowl Ad in Epic Spot 'Joust'

Droga5 New York, Mon, Feb 04, 2019

Droga5 teams up with Wieden+Kennedy and HBO to kick off #ForTheThrone campaign

During the second quarter of the Super Bowl, HBO and Bud Light delivered a quintessential Game of Thrones twist ending to the latest entry in Bud L... Read more

Super Bowl

Jeep Drops the Words to the National Anthem in Patriotic Super Bowl Ad

Lucky Post, Fri, Feb 01, 2019

OneRepublic soundtracks spot created by The Richards Group, Zoom USA and Lucky Post

Sound, image, and emotion unite in a brand film for Jeep that goes beyond words, even ones known throughout the USA. Featuring music by OneRepublic... Read more