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Opinion and Insight

How to Direct in the Brave New Age of Mobile and Experience Marketing

WE ARE Pi, Thu, Nov 21, 2019

WE ARE Pi co-founder and ECD Rick Chant on what he learned self-directing epic parties for Desperados

Many creatives dip their toes in directing their own campaigns. Few dive head first into the rabbit hole to the extent WE ARE Pi co-founder and ECD... Read more

Opinion and Insight

5 Reasons to Film in Manchester

LS Productions, Thu, Nov 21, 2019

Northern England's cultural hub, Manchester is home to LS Productions' English office and boasts film-friendly locations to rival European hotspots

1) Cobbles to cosmopolitanA wide array of architectural styles makes Manchester's filming locations a delightful pick 'n' mix to fit any desired ae... Read more

Opinion and Insight

My Biggest Lesson: Will Mayer

Stink, Thu, Nov 21, 2019

The Stink director reflects on the immense power of weathering every storm and responding positively each time

My biggest lesson was…Taking things one day at a time. Sometimes, even, one hour or one minute at a time. The lesson being: discomfort is not ... Read more

Opinion and Insight

The Future is Fort Knox and We Need to Be Ready

SNK Studios, Thu, Nov 21, 2019

Founder of audio post company SNK Studios, Seb Juviler says to be future proof you must be investing in security

Out in LA for business earlier this year, I noticed a pattern. The second word often uttered after ‘hello’ was ‘security’. I’m sure anyone working ... Read more

Opinion and Insight

IPA Welcomes Google Crackdown on Political Advertising

IPA, Thu, Nov 21, 2019

Google will no longer allow political campaigns to target advertising at people based on their supposed political leanings

The IPA has today (21st November) welcomed Google’s crackdown on political ad targeting and misleading claims, but the professional body for ad age... Read more

Opinion and Insight

Why Chacho Puebla is Searching for Surprise

LOLA MullenLowe, Thu, Nov 21, 2019

eurobest Outdoor and Direct jury president and CCO western Europe at MullenLowe Group shares his thoughts on what makes a winning work and European Creativity’s future

Horacio “Chacho” Puebla is originally from Mendoza, Argentina, but he has lived and worked in Chile, Portugal, Spain and is currently living in Fra... Read more

Opinion and Insight

Is Google Taking Control Of Paid Search... And Do We Care?

thenetworkone, Wed, Nov 20, 2019

Paul Risebury-Crisp, head of paid media at Ayima, shares insights to agency network thenetworkone

Few companies in any sector can boast a 90%+ market share, yet in countries across the world, Google can. Google is undeniably powerful, but what ... Read more

Opinion and Insight

Disney’s Tony Miller Offers Guidance to the Next Generation of Marketing Talent

staging.lbbonline.com, Wed, Nov 20, 2019

Tony recently spoke at IDM’s graduation ceremony

The Institute of Data & Marketing’s (IDM) 2019 graduation results show that professionals in the data and marketing industry continue to thrive... Read more

Opinion and Insight

What Does a ‘People Business’ Do When It Runs out of People?

gyro UK, Wed, Nov 20, 2019

Professional service organisations are waking up to a talent crisis

According to sector benchmarks, professional service organisations (PSOs) are typically predictable and slow. The TSIA reports that the concerns of... Read more

Opinion and Insight

Top Five Trends to Watch in November 2019

Imagination Global, Tue, Nov 19, 2019

The team at Imagination on what's in store for consumer behaviour and the latest tech

Each month we round up the top trends that are shaping the world of experience. From innovative design, new business models, shifts in consumer beh... Read more