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Brand Insight

Brand Insight:

Wieden+Kennedy Amsterdam, 3 years, 7 months ago

Why Wieden + Kennedy Amsterdam and are buckling up for the long haul

It’s February and in the Northern hemisphere the cold and rain are driving many of us to an almost pathological obsession with summer holidays. And... Read more

Brand Insight

Brand Insight: Men United v Prostate Cancer

LBB Editorial , 3 years, 7 months ago

Prostate Cancer UK on breaking down taboos around men’s health

Since its launch in 1992, the pink ribbon breast cancer awareness symbol has led to worldwide participation in walks, races, cake bakes and, ultima... Read more

Brand Insight

Brand Insight: Hailo

LBB Editorial , 3 years, 8 months ago

Founders give us ‘The Knowledge’ on the app that transformed taxis

The days of standing on street corners, getting splashed as you desperately try to flag down a taxi are long gone. Hailo, a smart app that lets use... Read more

Brand Insight

Brand Insight: feelunique, 3 years, 9 months ago

Leagas Delaney talk about bringing diversity and realism to the cosmetics industry

Photoshopped fakes and airbrushed airheads – the world of cosmetics advertising has been the source of much controversy in the mainstream med... Read more

Brand Insight

Brand Insight: Heineken

LBB Editorial , 3 years, 10 months ago

Global Communication Manager Sandrine Huijgen on ‘Dropped’ and more

Heineken is no stranger to adventurous advertising. The 1940s and 1950s saw then Chairman and CEO Alfred Henry ‘Freddy’ Heineken introd... Read more

Brand Insight

Brand Insight: Dewar’s Gets Authentic

&Rosàs, 3 years, 11 months ago

Taking whisky from Don Draper to Charles Bukowski

Whisky advertising has long been the reserve of the urban businessman, surrounded by well-shined surfaces in a corner office or luxury penthouse. A... Read more

Brand Insight

Brand Insight: Grant’s Whisky

LBB Editorial , 4 years, 1 month ago

Grant’s and Purple Creative on digging into the archives to uncover cutting-edge solutions

Whisky. It’s as Scottish as the rolling heather hills, atmospheric skies and midges, but how do you bring a brand steeped in local heritage t... Read more

Brand Insight

Brand Insight: Specsavers

LBB Editorial , 4 years, 3 months ago

Creative Director Graham Daldry on the spectacular in-house creative

In UK advertising circles, Specsavers is often spoken of in hushed, reverent tones. There can’t be many opticians, after all, that has its ow... Read more

Brand Insight

Brand Insight: Canal+

LBB Editorial , 4 years, 5 months ago

Creative director, Olivier Schaack

  ‘The Bear’, recently named the most awarded ad ever by The Gunn Report, is just one of a number spots from the Canal+ and... Read more

Brand Insight

Brand Insight: Lego

LBB Editorial , 4 years, 5 months ago

Lars Silberbauer, Lego Director of Social Media

  I have to admit a bias here – when the opportunity to talk to Lego’s Director of Social Media arose, I was pretty excited... Read more