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Brand Insight

Brand Insight: Why Keeping Creativity Close to Home Works for giffgaff

giffgaff, 1 year, 8 months ago

Giffgaff’s Tom Rainsford and Abi Pearl talk to Laura Swinton about taking creative in-house

Live streaming! Always on! Nimble! Judging by the buzzwords zooming around like angry wasps, advertising and marketing are all about living in the ... Read more

Brand Insight

Brand Insight: How Ballantine’s Took Whisky to Infinity and Beyond

LBB Editorial , 1 year, 10 months ago

Ballantine’s and Havas Work Club on the Space Glass, TShirtOS and lobbying for a whisky emoji

The whisky sector is a pleasingly paradoxical place. It’s a product steeped in tradition and in which age and quality seemingly correlate. It’s a p... Read more

Brand Insight

Brand Insight: Aston Martin

LBB Editorial , 1 year, 10 months ago

Director of Global Marketing Communications Simon Sproule on James Bond’s car of choice

Is there any car brand that screams – or rather purrs - luxury more than the Aston Martin? The British-made sports car marries craftsmanship and wi... Read more

Brand Insight

Brand Insight: Benetton and 50 Years' of Campaigning Creativity

LBB Editorial , 1 year, 10 months ago

The Italian fashion brand pioneered provocative social campaigning – but as it turns 50 it's taking a more thoughtful approach

Think Benetton, think provocation. Oliviero Toscani’s stark and confrontational photographic campaigns aligned the Italian clothing brand with soci... Read more

Brand Insight

Brand Insight: Ford Gets Its Creative Motors Running

LBB Editorial , 1 year, 11 months ago

Ford’s Mark Truby on why creativity and transparency are more important than ever for automotive brands

Car brands have always been a unique proposition when it comes to comms and marketing. There’s a huge ready-made audience, hungry for information, ... Read more

Brand Insight

Brand Insight: How American Express Conquered Social

LBB Editorial , 2 years, 1 month ago

VP of Social Media Communications, Mona Hamouly, on transforming this financial institution into a social media powerhouse

Finance… let’s be honest, it can appear a bit of dull and intimidating industry to outsiders. That’s why it’s so important for financial brands to ... Read more

Brand Insight

Brand Insight: France is in the Air

BETC Paris, 2 years, 1 month ago

BETC Paris on their relationship with Air France

‘Brand France’ is big right now. Major French clients are turning on the Gallic charm to woo international consumers, and no one is doing it with q... Read more

Brand Insight

Brand Insight: Airbnb

Airbnb, 2 years, 8 months ago

Holly Clarke, European Marketing Manager, on advertising the brand that tore up the travel rule book

Four or five years ago, the thought of spending your vacation in a stranger’s spare room or empty house might have conjured memories of awkward hig... Read more

Brand Insight

Brand Insight: How Glenfiddich is Re-Tooling for the Luxury Market, 2 years, 11 months ago

From Monarch of the Glen to King of Whiskies with Purple Creative

Something interesting is brewing (or perhaps, distilling) in the whisky sector. Over the past few years the water of life has become the tipple of ... Read more

Brand Insight

Brand Insight: Why McDonald’s is Lovin’ It, 3 years, 4 months ago

McDonald’s Matt Biespiel on a global voice with local accents – and winning Cannes Marketer of the Year 2014

As examples of global mega-brands go, there can be few that trump McDonald’s. The famous Golden Arches can be found everywhere from Times Square to... Read more