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5 minutes with...

5 Minutes with… Sandrine Huijgen

LBB Editorial , 1 year, 9 months ago

Cloudfactory creative partner shares advice for clients who want to turn creative

After years working as global communications director for Phillips and, more recently, Heineken, Sandrine Huijgen decided to follow her heart and h... Read more

5 minutes with...

5 Minutes with… Dave Cadle

LBB Editorial , 1 year, 10 months ago

Envy co-founder and MD on Gogglebox, Top Gear and why the secret of growing a business is being agile

London-based post production house Envy turns 10 in March. Over the past decade they’ve grown to include five separate sites, with a sixth on the w... Read more

5 minutes with...

5 Minutes with… Johnny Hardstaff

Stink, 1 year, 10 months ago

On joining forces with Stink, his glorious sketchbooks and being a ‘terrible advertising slut’

Johnny Hardstaff is one of the most interesting directors around. Since bursting onto the advertising scene in 2001, when he was featured in the Sa... Read more

5 minutes with...

5 Minutes with… Cedric Devitt

Big Spaceship, 1 year, 11 months ago

Big Spaceship CCO on agency culture, the changing role of the copywriter… and founding the U.S. Air Guitar Championships

Digital agency Big Spaceship is known for its flat organisational structure and its democratic approach to creativity – so impressive that even the... Read more

5 minutes with...

5 Minutes with… Nick Baughan

staging.lbbonline.com, 1 year, 11 months ago

Maxus UK CEO on insight, Internet ad blockers and the importance of good relationships

We do so like to talk about change, revolutions and evolutions in advertising but for most of us it’s all about novelty fads and getting distracted... Read more

5 minutes with...

5 Minutes with… Carlos Camacho

Mullen Lowe Asia Pacific, 1 year, 12 months ago

Lowe Vietnam’s ECD on the ‘loco’ move from Colombia and helping Vietnam’s ad industry find its sexy

When Carlos Camacho left Colombia to head up Mullen Lowe’s Vietnam office, he was leaving a country riding a creative wave to start a new life in o... Read more

5 minutes with...

5 Minutes with… Ronald Ng

LBB Editorial , 2 years ago

DigitasLBi’s North America CCO on healthy paranoia, why digital is like Haagen Dazs and the emotion of judging at LIAs

It’s been a big year for Ronald Ng. In January he moved from Singapore, where he was regional Chief Creative Officer at BBDO, to New York to head u... Read more

5 minutes with...

5 Minutes with… Matthew Holness

Moxie Pictures, 2 years ago

The comedy genius behind Garth Marenghi on taking the plunge into commercials directing and his love of rubbish

When Moxie recently announced that they’d added Matthew Holness to their roster there was quite a bit of excitement in LBB HQ. The actor, writer an... Read more

5 minutes with...

5 Minutes with… Andy Sandoz

LBB Editorial , 2 years ago

Work Club co-founder and the brand new D&AD president talks the inevitability of robots, the shaking-up of politics and importance of digital craft

It’s been some year for Work Club co-founder and creative partner Andy Sandoz. The agency, which has garnered awards and headlines for its pioneeri... Read more

5 minutes with...

5 Minutes with... Leonid Sudakov

LBB Editorial , 2 years ago

CMO for Global Petcare at Mars and President, 2015 Creative Effectiveness Jury, Eurobest

If you’re into animals, Leonid Sudakov might just have the best job in marketing. He’s the Chief Marketing Officer for global pet care at Mars, loo... Read more