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Creative

750 Musicians & 14 Genres of Music in Ram Madhvani's New Wynk Ad

Equinox, 2 years, 10 months ago

Taproot India launches campaign for Airtel's music streaming app

750 Musicians & 14 Genres of Music in Ram Madhvani's New Wynk Ad

Airtel's Wynk, an app for streaming music on Android & iOS, has launched an entertaining new genre-bending spot created by Taproot India.

Directed by Ram Madhvani, the scale of the shoot was impressive. 750 musicians came together to perform 14 different genres of music in a large concert hall, changing & mixing at the press of the button.




Full Credits


Client:  Airtel India

Title:  Airtel Wynk

Agency: Taproot India

Executive Creative Directors:  Agnello Dias & Santosh Padhi

Creative Team:  Agnello Dias

Client Servicing : Naved Punjabi &  Gargi Vegiraju

Production Company:  Equinox  Films Mumbai

Director: Ram Madhvani

Associate Director:  Abhimanyu Ray

Producer:  Manoj Schroff

Line Producer:  Anupama Malhotra

DOP : Hemant Chaturvedi

Assistant Cameraman:  Ravi, Dhavalika

Chief AD:  Sandeep Modi

2nd AD:  Ashish Goyal

3rd AD:  Ajinkya Narkar

Casting AD:  Tanu Malhotra

Directors Chief Assistant:  Annum Waris

AD Dept:  Ishan Kapoor, Pratham Jolly, Ankita Kumar, Rhea Prabhu, Tejas

Storyboard:  Chetan Sharma

Production Designer:  Anna Ipe

Art Director:  Shekhar More

Assistant Art Director:  Roshan Vichare

Prop Dept:  Vicky Nunes, Vinayak, Gajanand Tirodkar

Casting Director:  Abhimanyu Ray

Assistant Casting Director: Godfrey Edge, Tejas Sawant

Costumes:  Theia Thekchandaney

Costumes Assistant:  Forum Mehta

Dressman:  Ajit Satham

Hair & Make Up Stylist:  Virginia Holmes

Choreographer:  Rosita Rajput

Production Manager:  Nikhil Bopanna

Location:  Mahesh Tawde

Focus Puller:  Brian

Gaffer:  Sumit Shetty

Head Spot Boy:  Anuj Singh

Craft Service:  Uday Shetty

Production Assistant:  Rahul Potdar

Production Accountant:  Vilas Shelke

 

Post Production Supervisor:  Sanajaoba Nongthombam

Post Production Manager:  Suryakant Bhayde

Post Production:  After Studios Mumbai

Editor : Khushboo Agarwal

Online Editor:  Amit Chitnis

Colourist:  Miten

Music: Sameeruddin

Singers:  Neha Bhasin, Mahnaz Dhamania, Vijaya Shankar, Akshay Verma, Rajiv Sundaresan, Girish Thapar, Sadhika Menon, Satyajit Prabhu

Sound Engineer:  Arun Crasto

Studio:  Crastos Studio

 


Music and Sound

Music Production: Sameer Uddin

Category: Music , Sports and leisure

Genre: Music performance