360i Turns Agency Toy Hoarding Into Gift Giving
If a child were to enter nearly any agency, start-up, tech or media company, they’d find a treasure trove of toys – desk ornaments, ping pong tables, pin ball machines, PlayStations, Nerf guns, action figures and more – that working adults are often taking for granted.
That’s why this holiday season, 360i is on a mission to get these toys into the hands of those who deserve them most – children and adolescents – by inviting the industry to join a first-of-its-kind socially-fuelled #AgencyToyDrive that challenges us to give as many toys as possible to the deserving children at Harlem’s Children Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. The best part? People can give back without giving away anything at all.
Participation is simple – Beginning December 15, anyone can share their toys and tokens via Twitter and Instagram using the hashtag #AgencyToyDrive, and 360i will transform these submissions into real-life toy donations. We’ll create a collective digital toy bin at AgencyToyDrive.com that will inspire an abundance of holiday gifts for deserving children throughout the country, and our elves will update the site to confirm when donations have been fulfilled.
Creative Agency: 360i
Category: Charity , Corporate and social