360i is Getting All Loved Up for Valentine's Day with the Red Velvet Oreo
This Valentine’s Day, OREO is giving all the people who aren’t exactly enthusiastic about the hallmark holiday something they can love: stories about awkward, unexpected romance starring the brand’s new twist on a classic dessert – the newly-released Red Velvet flavored OREO.
OREO is kicking off its “Feel the Feelings” campaign today and it will run through Valentine’s Day to celebrate the release of the new cookie while building buzz and love for the brand.
The campaign centers on the idea that there’s something about the flavor Red Velvet that has a certain, romantic effect on people, no matter their age, personality… or relationship status. Six short videos will bring this to life by depicting the transformative effect of Red Velvet OREO on a handful of mundane, everyday scenarios.
The videos launch via the brand’s digital channels (Facebook, Twitter, Tumblr), with a new scenario released each day leading up to Valentine’s Day.
Animation Company: Shadowmachine
Animator: (Lead) Sapphire Sandalo
Animators: Iana Kushchenko, Sean Nadeau
Designer: Matt Garofalo, Emilio Santoyo
Storyboard Artist: James Gibson
Account Director: Josh Lenze
Account Manager: Megan Falcone
Art Director: Kelsie Kaufman
Chief Creative Officer: Pierre Lipton
Copywriter: Jessy Cole
Creative Agency: 360i
Group Account Director: Sandra Ciconte
Group Creative Director: Aaron Mosher, David Yankelewitz
Producer: (Associate) Ethan Brooks
Producers: (Sr) Amanda Kwan
Strategist: Maggie Walsh
Music and Sound
Sound Design: Pendulum Music (Ryan Franks, Scott Nickoley
Editor: Peter Keahey
Director: Jed Hathaway
Executive Producer: Alex Bulkley, Corey Campodonico
Production Company: Shadowmachine (LA)
Category: Food , Snacks and confectionary