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Creative

360i is Getting All Loved Up for Valentine's Day with the Red Velvet Oreo

staging.lbbonline.com, 2 years, 8 months ago

Shadowmachine animates awkward, unexpected romance

360i is Getting All Loved Up for Valentine's Day with the Red Velvet Oreo

This Valentine’s Day, OREO is giving all the people who aren’t exactly enthusiastic about the hallmark holiday something they can love: stories about awkward, unexpected romance starring the brand’s new twist on a classic dessert – the newly-released Red Velvet flavored OREO.

OREO is kicking off its “Feel the Feelings” campaign today and it will run through Valentine’s Day to celebrate the release of the new cookie while building buzz and love for the brand.


The campaign centers on the idea that there’s something about the flavor Red Velvet that has a certain, romantic effect on people, no matter their age, personality… or relationship status. Six short videos will bring this to life by depicting the transformative effect of Red Velvet OREO on a handful of mundane, everyday scenarios.

The videos launch via the brand’s digital channels (Facebook, Twitter, Tumblr), with a new scenario released each day leading up to Valentine’s Day. 

Advertiser

Advertiser: Oreo

Animation

Animation Company: Shadowmachine

Animator: (Lead) Sapphire Sandalo

Animators: Iana Kushchenko, Sean Nadeau

Designer: Matt Garofalo, Emilio Santoyo

Storyboard Artist: James Gibson

Creative Agency

Account Director: Josh Lenze

Account Manager: Megan Falcone

Art Director: Kelsie Kaufman

Chief Creative Officer: Pierre Lipton

Copywriter: Jessy Cole

Creative Agency: 360i

Group Account Director: Sandra Ciconte

Group Creative Director: Aaron Mosher, David Yankelewitz

Producer: (Associate) Ethan Brooks

Producers: (Sr) Amanda Kwan

Strategist: Maggie Walsh

Music and Sound

Sound Design: Pendulum Music (Ryan Franks, Scott Nickoley

Offline

Editor: Peter Keahey

Production Company

Director: Jed Hathaway

Executive Producer: Alex Bulkley, Corey Campodonico

Production Company: Shadowmachine (LA)

Category: Food , Snacks and confectionary

Genre: Animation