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180LA Absolves Smart Phone Sins with Boost Mobile's New Campaign, 2 years, 6 months ago

Treefort's Shillick directs series of funny spots on bad phone etiquette

180LA Absolves Smart Phone Sins with Boost Mobile's New Campaign

Overusing your smart phone has become stigmatized.

It seems like every week there’s a new article posted about how terrible it is that people are buried in their phones, how we have no smartphone etiquette, or how we need to stop indulging at inappropriate times.

The provocative new short films from Boost Mobile and 180LA want to celebrate these behaviors and enable and encourage people to use their phones always, any place, and any time – because with our Data Boost Plans, which provide choice and flexibility, there are no more taboos.

Creative Agency

Account Director: (Associate) Paul Kinsella

Account Manager: Chad Bettor

Art Director: Marcus Cross / Jenny Kang

Business Affairs: Ivy Chen

Chief Creative Officer: William Gelner

Copywriter: Chris Elzinga / Daniel Chen

Creative Agency: 180LA

Creative Director: Mike Bokman and Jason Rappaport

Head of Production: Natasha Wellesley

Producer: Lauren Prushan

Senior Producer: Lindsey Wood

Social: Olivia Watson

Music and Sound

Sound Design: Eddie Kim / Therapy


Edit Company: Treefort (Web Films) / Melvin (Vines)

Editor: Josh Hegard (Web Films) / Dave Groseclose (Vines)

Post Production / VFX

Colourist: Sam Maliszewski / Melvin

Production Company

Director: Shillick

DOP: Max Gutierrez

Producer: Mike Begovich

Production Company: Treefort

Category: It, phones, Av and computers , Network

Genre: Comedy