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LBB Sales & Marketing Boot Camp

LBB Sales & Marketing Boot Camp

Organised by Little Black Book

Date Nov. 4, 2014 9 a.m. to Nov. 4, 2014 2:30 p.m.

London, UK


Combat those communications issues with the LBB Sales and Marketing Boot Camp!


What is it?

Four comprehensive modules that cover building your brand, website essentials, maximising social media, google analytics, how to write a press release (that journalists will use), marketing strategies, reel essentials and more! Tailored specifically to the London advertising market, this will suit you if you work within the creative field and want to raise your profile in the London Ad Industry.

Who is it for?

Our Academy is best suited to your sales and PR staff or anyone managing your social media, reels or writing press releases. It’s a short but effective burst of information that’ll increase their value to your business and help guide the growth of your brand.

How does it work?

The modules will be small interactive workshops with limited numbers to avoid a lecture-like environment.

When is it?

Tuesday 4th November, 9:00 – 14:30 at a central London location (TBC)


How the day will look

09:00 – 09:30 Introduction with LBB/Lab Founders Anna Allgrove & Matt Cooper

09:30 – 10:30 Writing Press Releases 
* Think like a journalist (LBB’s Global Editor will share her thoughts) 
* Be objective and hit the right channels

 10:45 – 11:45 Building Reels - with guest speaker Andy Gulliman (Saatchi & Saatchi Worldwide Film & Content
* Being relevant 
* Do your research 
* Duration 

* Newsletters – how to use these wisely and make them relevant

12:00 – 13:00 Social Media 
* Twitter 
* Facebook – how to increase likes and engage users 
* Other channels

13:30 – 14:30 Brand Identity 
* Think like a Brand Strategist 
* Make your message consistent 
* Are you projecting externally what you achieve internally? 
* What makes you unique?

We'll provide a light lunch and a chance to chat to the speakers

You can pick and choose which modules to attend, each module is £99 or come to all four and get a 15% discount.

We'd love to welcome you and/or the relevant people from your company so please get in touch asap to book as numbers are limited.

Contact Katherine Peach ASAP for tickets.