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LBB Sales & Marketing Boot Camp IS BACK

LBB Sales & Marketing Boot Camp IS BACK

Organised by Little Black Book

Date Feb. 12, 2015 9 a.m. to Feb. 12, 2015 1 p.m.

London, UK


**We can now announce that our special guest speaker is none other than Saatchi & Saatchi Worldwide Film & Content Director, Andy Gulliman!**

Following the success of our first LBB Sales & Marketing Boot Camp in November 2014 we’re really happy to announce another date for those who missed out first time around!


The LBB Sales & Marketing Boot Camp covers building your brand, how to work out where you fit in the market and how to reposition yourself effectively, how to create decent press releases and think like a journalists, social media essentials, making sales and marketing work together to maximum effect and getting those reels seen.


Tailored specifically to the London advertising market, this will suit you if you work within the creative field and want to raise your profile in the industry.


Before we get into the juicy details, here’s what previous Boot Campers had to say..



“Out of all the sessions I have been to over the years, from the intimate and friendly set up of the event, to the content and experiences you shared, has been the most inspiring yet – I left buzzing” – Sorcha Lewis, Stink

“I was hoping to be reminded of stuff I knew, to get it clear in my mind for when I return to work, get back into the swing of things. and generally learn as much i can on the four subjects you covered.  So I pretty much got exactly what I wanted out of it.” -
 Floss Roberson, Rattling Stick

“You had my attention all the way through as a willing student, there's so much to learn from people like Matt, Anna & Andy and the fact that LBB is so successful shows that you are not teaching something you don't know about. it's inspiring.” - Nicky Flemming, Another Film Company


“I am new to the process of PR and although this can be daunting, the presenters spoke in a way that made me feel I understood more than I originally thought. It was clear and explanations were good.” - Maria Vasillev, Loveurope



We also arm you with what’s been whimsically christened (by previous boot campers) “The Bible” – come along to get your hands on one! It contains all the latest editorial calendars, awards info and contact info.


Now for the details…..


When is it?

Thursday 12th February 9am – 1pm. Venue TBC


Who is it for?

It is best suited to your sales and PR staff or anyone managing your social media, reels or writing press releases. It’s a short but effective burst of information that’ll increase their value to your business and help guide the growth of your brand.


What do we cover?


Writing Press Releases 

* Think like a journalist (LBB’s Global Editor will share her thoughts) 

* Be objective and hit the right channels


Social Media 

* Twitter 

* Facebook – how to increase likes and engage users 

* Other channels


Brand Identity

* Think like a Brand Strategist 

* Make your message consistent 

* Are you projecting externally what you achieve internally? 

* What makes you unique?


Building Reels – One of the world’s TOP agency Heads of TV will share his thoughts…

* How to keep it relevant 

* Do your research 

* Duration of reels 

* Newsletters – how to use these wisely and make them interesting.


How much is it?

To attend the day is £349 but if you pay before Wednesday 28th January, we’ll give you a 10% early bird discount!


We'd love to welcome you and/or the relevant people from your company so please get in touch asap to book as numbers are limited. 

Contact Katherine Peach