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How is social photography changing the way brands tell stories’

How is social photography changing the way brands tell stories’

Organised by Getty Images

Date July 12, 2012 7 p.m. to July 12, 2012 9 p.m.

London, UK


#CurveLive: ‘How is social photography changing the way brands tell stories’

Facebook, Twitter, YouTube – thanks to social media, people are conspicuously sharing stories and imagery about themselves every day. But what does that mean for brands and campaigns?

Getty Images are bringing the Curve to life on Thursday 12th July, with an event brought to you live from the Hospital Club in London. #CurveLive will feature four short talks that discuss the impact of social photography and digital sharing on campaigns and brands. This will be followed by a Q&A with our speakers.

If you are in London and would like to attend the event, please drop us a line at If you would like to offer a question or comment before, during or after the event – please do so on Twitter using the hashtag #CurveLive.

If you can’t make it, we will be livestreaming the event online at from 7.30pm.

Hosting our panel for the evening will be

John O’Reilly: Editor of Varoom Magazine
Copywriter, editor and writer of visual trend reports. John has worked on campaigns and brand development for clients including Getty Images, Sony Playstation and the British Council. He has been a regular contributor on art, music and media for the London broadsheet newspapers, he is currently the Editor of Varoom Magazine.

Our panel includes

Tom Messett: Global Editor in Chief – Social Media at Nokia
Tom is a digital native who has spent the last three years helping global brands explore the world of social media. Cutting his teeth in the social monitoring industry with Radian6, Tom is currently the Global Editor in Chief for Social Media at Nokia.

Richard Banks: Principal Interaction Designer at Microsoft Research
Richard Banks is an Interaction Designer in the Microsoft Research Socio-Digital Systems group, part of the Computer Mediated Living group in the Microsoft Research Cambridge facility. Richard has recently published a book ‘The Future of Looking Back’ which explores the changing role of memory, technology and images in our digitized lives.
Links: /

Lee Coventry: Art Director at Getty Images
As a senior member of Getty Images creative content team, Lee is responsible for sourcing and creating imagery in line with customer demands and industry trends. From idea generation to mentoring photographers and managing shoots, Lee has extensive experience in delivery content that is both highly creative and commercially relevant.

Richard Gray: Teacher of the UK’s first iPhoneography course
Richard Gray was the UK’s first lecturer of mobile photography (at Kensington & Chelsea College). He’s spoken at conferences, written and blogs and is working on various mobile photography projects involving social media. He’s also a music photographer.
Links: / / @rugfoot: Flickr & Instagram


#Curvelive: How is social photography changing the way brands tell stories?

Date: 7.00 pm – Thursday, 12th July
Location: Hospital Club, London (24 Endell St, Covent Garden)
Livestreaming online at from 7.30pm (BST)