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Challenges of Global Production

Challenges of Global Production

Organised by The ANA Financial Conference

Date May 6, 2014 to May 6, 2014

Naples, USA


A breakout session at the ANA Financial Conference:


More and more, marketers are seeking to globally leverage their assets and production spend.  Global production challenges, however, can be daunting in their complexities, and very costly in execution.  This interactive discussion will feature a panel of experts from global marketers  Anheuser-Busch InBev, Hershey’s, and Kraft Foods as they walk us through the myriad of creative, production, and legal challenges involved.  Learn from their experiences, hear best practices, and take away a framework for the global production process that marketers and agencies can apply immediately.  

Ari Ben-Canaan

Senior Manager, Global Advertising Services

The Hershey Company

Shelley Landgraf


The Landgraf Group (representing Kraft Foods)

Mike Stewart

Manager, Creative Develpment/Production

Anheuser-Busch InBev