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Apple Magic ... What would Steve do?

Apple Magic ... What would Steve do?

Date March 13, 2013

London, UK



How would Apple transform your market? How would Steve Jobs lead your business?

Peter Fisk shares the secrets the world’s most inspiring business revolutionary and successful brand, and how to apply Apple’s magic and Job’s genius to your world using the APPLE MAGIC process.

Apple doesn’t sell products.

Watch the ads. There are no product close-ups, just happy, energetic people enjoying life, sharing their favourite photos, dancing in a multi-coloured world. Walk into a store, there is no hard selling, just lots of cool people immersing themselves in devices they never imagined they needed, until they experienced it.

In fact Apple rarely invents anything new, let alone talk about the technology. It didn’t invent the computer, or MP3 player, or smartphone. Yet its iMacs, iPods, iPhones and iPads are loved unconditionally. Apple brings together the best ideas, makes complex things simple, enchants people with a vision of how life can be better.

Apple changed the world.

And behind that vision, is the enduring cult of Steve Jobs. The college drop-out, who embraced science and zen to “put a ding in the universe”, to create the “insanely great” business that has transformed the worlds of computing, music and communications.

By the age of 23 Jobs was worth over $1m, over $10m by 24, $100m by 25. Ejected by Apple, he turned Pixar, with a little help from Buzz Lightyear, Nemo and friends, into the world’s best animation studio, and made his billions by selling it to Disney.

Back at Apple, a candy-coloured revolution began. Blackberry and tangerine iMacs  paved the way for the iconic iPod, and then  iTunes, the business model that changed an entire industry. When the iPhone launched, people queued around the world to buy it, and then its apps, in their millions. The story was the same with the iPad. Apple became the most innovative brand, and the most valuable business of the 21st century.

Steve Jobs was more than a leader.

He was a “reality distortion field”, turning what for many were just dreams, into profitable reality. He was an incredible visionary and strategist, but also with an obsession for detail and results. He could also be difficult and devisive, stubbornly believing in himself and his close team. He combined purpose and passion, intuition with logic, and his annual performances at MacWorld inspired disciples worldwide.

On learning of his cancer in 2005, his Stanford speech became a manifesto for 21st century business. He shared some of the secrets that had guided him to “stay hungry, stay foolish”. On his death, Barack Obama reflected that he was "brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it".

So what can you learn from Steve Jobs?

How can you apply the business secrets of Apple, and leadership genius of Jobs  to your own business and career? How can you enchant people with your vision? Spend every day as if it’s your last? Build teams of disciples and tribes of advocates? Bring humanity, simplicity and design to your products? And deliver insanely great experiences?

Based on detailed insights into Apple and its co-founder, Peter Fisk works with you to put an “i” into your world. With new frameworks and tools he will help you translate the magic of Apple and Jobs into your business. Consider what it could mean for sectors as diverse as banking, retail and travel … and in your own market … for products and services, marketing and sales, people and culture … and for you.

And one more thing.

This is no ordinary event. It will have passion and emotion, inspiring stories and practical techniques, and a novel process for applying the magic of Apple to your business (in part one), and the genius of Jobs to you (in part two). It will require your participation. To think differently, to be pirates in search of the best ideas, and to have” the courage to not spend your time living somebody else’s life”.

As the Apple ad said, “it’s the crazy ones who are brave enough to change the world”.