The world of marketing communications is no longer yours alone to control. Continuous and transparent interaction between consumers and businesses through an increasingly diverse choice of media options has meant that customers have a voice and can now define and influence the value of brands, products and services.
Good experiences are rewarded with purchases, loyalty and advocacy but the price of ignoring this trend is high and retribution is swift when customers vote with their feet.
How do you define your role in this brave new world? What is it that will keep consumers happy and brands successful? How do you collaborate effectively with your inner circle of trusted partners and attract a wider circle of fans? How do you maintain and feed never-ending dialogue? How do you tap into consumer ideas and generate real value for brands? What are the benefits and what are the risks?
ADFEST 2014 will bring together a group of experts that have successfully co-created with others. Come and join us to co-create with analogue and digital partners, co-create with technologists, co-create with clients and co-create with consumers.
We’ll have live feeds, collaborative sessions and plenty of chances to meet new friends, join up with old acquaintances and share your ideas with others in the region.
Co-create the future at ADFEST 2014 – Meet Join Share