McCann Erickson North America was founded over 100 years ago, dedicated to a foundational and continuing “Truth Well Told” advertising philosophy. Within just a few years, there would be agencies on the East and West Coasts, in the Midwest and in Canada, all working cooperatively to maximize resources for each office’s growing roster of clients.
Today, the McCann North American offices in the hub cities of New York, Detroit, San Francisco, Salt Lake City and Toronto are at the center of McCann Erickson Worldwide’s collaborative agency network comprised of some 200 offices in 120 countries, and McCann’s client roster includes preeminent global marketers and many of the world’s most famous brands.
The clients who entrust us with their brands live in a world that is big and open, transparent and interconnected. As brand steward, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing.
Today, more than ever, we help brands become a valued part of consumers’ lives.
Core Brand-Building Capabilities:
Strategy & Planning, Creative, Integrated Production
Experience & Interactive Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology
Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media
Specialized Marketing Capabilities:
Youth and Multicultural Marketing, Event Activation, B2B Marketing, CRM
Additionally, two global practice capabilities are based in the New York agency:
McCANN TRUTH CENTRAL
A global thought leadership unit, based on the agency’s founding Truth Well Told philosophy, dedicated to discovering the truths that illuminate the world and help brands make their mark in it.
McCANN SOCIAL CENTRAL
Our global team leverages strategic partnership and marquee talent to create smart, relevant digital consumer engagement for brands.
In addition to McCann’s own capabilities, the agency is a part of McCann Worldgroup, a leading global marketing solutions network of collaborative best-in-class agencies: MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); WGEXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).
McCann North America’s clients span technology, retail, automotive, travel, beauty, beverages, packaged goods, financial, health, gaming and telecommunications categories. They include General Motors, L’Oreal, Verizon, Coca-Cola, Xbox, Nestle Waters, Aldi, Kohl’s, Staples, MasterCard, General Mills, Nikon and Unilever.
Hank Summy is President of McCann North America
Pat Lafferty is COO of McCann North America
Alex Lubar is CMO of McCann North America