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WHAT'S NEW

The Influencers

How Artificial Intelligence Will Revolutionise Our Lives

Leo Burnett Worldwide, 1 year, 8 months ago

INFLUENCER: Leo Burnett MENA’s regional director Ema Linaker talks Barbie, Facebook, and the Internet of Everything

As we embark on a new year, what experiments point to our future? And what will the technology darling ‘du jour’ be in 2016? This will be the yea... Read more

Creative

Nissan Turns Drivers into Action Movie Stars with 'Agent 23'

UNIT9 London, 1 year, 10 months ago

TBWA, Unit9 and DAN blend physical and digital worlds to create mock movie trailers in real time

This week in Dubai, Nissan set out to disrupt the modern-day auto show with a world first. Often traditional auto companies show up to "debut" - a ... Read more

Creative

Google's Jumeirah Hotels Interactive Experience Offers 360 Degrees of Luxury

MediaMonks, 1 year, 10 months ago

MediaMonks collaborates with Google to build 360 experience around the Burj Al Arab Hotel

The Dubai-based luxury hotel company Jumeirah launches Jumeirah Inside: a Google Street View-like experience that travels through 23 hotels with 36... Read more

Hires, Wins & Business

Saatchi Dubai Promotes Ion Cojocaru & Andrei Daniluc to Creative Directors

Saatchi & Saatchi Worldwide, 1 year, 10 months ago

Ion and Andrei will drive the Cadillac and Mondelez business

Ion Cojocaru and Andrei Daniluc have been promoted to the role of Creative Directors at Saatchi & Saatchi Middle East.Richard Copping, Executiv... Read more

Awards and Events

2016 Dubai Lynx Jury Presidents Announced

staging.lbbonline.com, 1 year, 10 months ago

Creative Effectiveness category also launched

The Dubai Lynx International Festival of Creativity has today revealed the names of the 2016 jury presidents, as well as details of a new Creative ... Read more

Hires, Wins & Business

Etihad Airways Invests in Adobe to Power Digital Excellence

staging.lbbonline.com, 1 year, 11 months ago

Strategic partnership will seek to offer superior digital service by deploying cloud-first initiatives

Photo, left to right: Robert Webb, Chief Information and Technology Officer for Etihad Airways, and Paul Robson, President for Adobe Asia PacificEt... Read more

Opinion and Insight

How to Create a Real Social Strategy to Help Guide Your Business

Leo Burnett Worldwide, 2 years ago

Ema Linaker, Leo Burnett / Holler’s Middle East Regional Director, on why brands need to to stop merely focusing on social as a technology to reach audiences

The time has come for socially powered strategies to really show business what they’re capable of.Over the past 10 years, the web has become ‘socia... Read more

Creative

Coca-Cola Removes Its Labels to Promote Equality During Ramadan

McCann EMEA, 2 years, 2 months ago

McCann's Dubai-based agency FP7/DXB launches No Labels cans as part of ‘Let’s Take an Extra Second’ campaign

In a time when equality and abolishing prejudices is a hot topic for discussion around the world, how does one of the leading brands like Coca-Cola... Read more

Creative

Listen Yourself To Sleep with Saatchi Dubai & Good Night’s #Goodnightmusic

Saatchi & Saatchi Worldwide, 2 years, 3 months ago

Relaxation drink brand launches the worlds first hashtag curated playlist

Saatchi & Saatchi UAE has created the worlds first hashtag curated playlist for its client, Good Night, the relaxation drink which contains nat... Read more

Creative

Saatchi & Saatchi Dubai & Cadillac Handcraft Luxury

Saatchi & Saatchi Worldwide, 2 years, 4 months ago

One thing we don’t really see anymore in today’s automotive world is high craftsmanship - the human touch, which can goes missing in mass production

Cadillac is the only full luxury brand that uses cut-and-sew on every vehicle. With one of the largest networks of dealerships in the Middle East, ... Read more