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Hires, Wins & Business

Cheil PengTai and Tencent Announce Partnership for South Korea and Hong Kong, 1 year, 10 months ago

Agreement inked at marketing conference in Seoul

Cheil PengTai has joined Tencent Holdings Limited (“Tencent”, SEHK: 00700) in the goal of delivering new digital marketing opportunities to busines... Read more


Powerful Nike Korea Campaign Gives Kids a Voice on Day of College Entry Exams

Wieden+Kennedy Tokyo, 1 year, 10 months ago

Film features voices that come from the campaign’s social initiative ‘Be Heard’

Today all of Korea was talking about the country’s youth taking the national college entry exams, Nike Korea offered a different point of view by l... Read more

Awards and Events

Leo Burnett Scoops Most Number of Grand Prix Awards at Ad Stars 2015

Leo Burnett Asia Pacific, 2 years, 1 month ago

Including Grand Prix of the Year for #LikeAGirl and four Grand Prix Awards

Leo Burnett has been awarded the prestigious Grand Prix of the Year, four Grand Prix awards and a total of 40 other awards at the Ad Stars Festival... Read more

Awards and Events

Ad Stars 2015 Announces Grand Prix Winners that Changed the World This Year, 2 years, 1 month ago

Voters chose New Zealand Transport Agency’s “Mistakes” and P&G’s “Like A Girl” as the Grand Prix of the Year winners

Ad Stars 2015 has wrapped up its selection process for the winners of the Grand Prix of the Year, with the organising committee announcing that two... Read more

Your Shot

Your Shot: How Cheil’s Barbed Wire Piano Is Reimagining Korean Unification

LBB Editorial , 2 years, 2 months ago

Project marks 70th anniversary of Korean’s liberation from Japanese occupation

To mark the 70th anniversary of Korea’s liberation from Japanese occupation, Cheil Worldwide teamed up with the Korean Ministry of Unification to u... Read more


Cheil's Piano Made of Barbed Wire Seeks to Unify North & South Korea, 2 years, 2 months ago

Korean Ministry of Unification launches exhibition at Seoul Museum of Art

The Korean Ministry of Unification has joined with Cheil Worldwide to unveil ‘Piano of Unification’. The project commemorates Korea’s 70th annivers... Read more

Hires, Wins & Business

Cheil Worldwide Names Aaron Lau President of International, 2 years, 2 months ago

Lau will retain his role as President & CEO of Cheil Greater China

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of Internati... Read more


Honma Golf & DDB Group Korea Ask You Not to Hit Too Hard

DDB Group Asia Pacific, 2 years, 4 months ago

In this recently created viral video to promote Honma Golf's new Tour World TW727 club set

The 'Don't swing too hard' humourous video execution shows the true strength of Honma Golf's Tour World TW727 with a shot that reaches all the way ... Read more

Hires, Wins & Business

Cheil WW Names Dean Pinnington & Luke Ashton Global Creative Directors, 2 years, 4 months ago

Creative duo will lead global campaigns at the Seoul HQ

Cheil Worldwide, the global network encompassing McKinney, The Barbarian Group, Beattie McGuinness Bungay and iris, has appointed Dean Pinnington a... Read more

Hires, Wins & Business

J. Walter Thompson Korea Named Agency of Record for PAYCO

J. Walter Thompson APAC, 2 years, 5 months ago

The NHN Entertainment company’s new mobile payment service expands into the e-commerce and payments sector

NHN Entertainment has appointed J. Walter Thompson Korea as Agency of Record for the company’s new mobile payment services brand, PAYCO.NHN Enterta... Read more