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KIT KAT's Singing Hologram Offers Cheer to Hard-working Students

J. Walter Thompson APAC, 1 year, 8 months ago

J. Walter Thompson Japan and boy band DISH// give a boost to aspiring university students

KIT KAT sounds like “kitto katsu,” which means “surely win” in Japanese. That’s made the chocolate bar from Nestlé a popular gift for students stud... Read more

Hires, Wins & Business

TBWA\HAKUHODO\QUANTUM Announces New Partnership with Hardware Club

TBWA Worldwide, 1 year, 8 months ago

Partnership turns TBWA\HAKUHODO's corporate accelerator into an innovative global support program for startups

TBWA\HAKUHODO has today announced a new partnership between TBWA\HAKUHODO\QUANTUM, a unit within the agency that runs a corporate accelerator progr... Read more

Hires, Wins & Business

Ogilvy & Mather Japan Promotes Masahiro Saito to Executive Director

Ogilvy & Mather Asia Pacific, 1 year, 9 months ago

Saito currently serves as Managing Director of Ogilvy & Mather Japan GK

Ogilvy & Mather Japan has announced that Masahiro Saito is to expand his role to Executive Director of Ogilvy & Mather Japan GK, effective ... Read more


Mitsui Chemicals & JWT Japan Launch 'Whole You' Healthcare Brand in US

J. Walter Thompson APAC, 1 year, 9 months ago

Agency develops launch campaign & helps set up innovation lab

Mitsui Chemicals Inc. has launched a brand campaign created by J. Walter Thompson Japan to introduce Whole You, a new healthcare solutions brand, t... Read more


JWT Japan Brings Kraft 100% Parmesan to a Younger Generation

J. Walter Thompson APAC, 1 year, 9 months ago

Agency targets trend-conscious young women with interactive vending machine in Tokyo

J. Walter Thompson Japan helped Morinaga Milk Industry & Co. introduce its Kraft 100% Parmesan to a new generation with an activation, “300 PAR... Read more

Hires, Wins & Business

Rising Creative Star Aika Miyake Named Editor at Cutters Tokyo

Cutters Studios, 1 year, 10 months ago

Aika worked as a filmmaker in America before returning to Tokyo

Cutters Tokyo assistant editor Aika Miyake has been promoted to the position of editor, effective immediately. The announcement was made by film ed... Read more

Friday Playlists

Get In Sync With Tokyo's Music Scene, 2 years ago

Hustle, bustle, traditional tunes and futuristic sounds in Syn's Tokyo-tastic playlist

Syn is a full service creative studio located in the heart of Shibuya, Tokyo near Harajuku and Omotesando where the streets are lined with design a... Read more


13 Crazy-Talented Japanese Directors

LBB Editorial , 2 years ago

Meet 13 of Tokyo’s most exciting directors sure to give you a hit of authentic Japanese storytelling…

Tadashi Tsukagoshi – The Directors Guild Born in 1979 in Kanagawa Prefecture, Japan, Tsukagoshi attended Tama Art University and enjoyed studying g... Read more


Japanese Advertising Showcase: Check Out the Coolest Work from Tokyo

LBB Editorial , 2 years ago

LBB reviews its favourite recent ads from Japan – you can thank us later

NTT Plala  – Japanese high school girl who is late for school take the surprised way...!!! [sic] A typical looking Japanese high-school girl ... Read more

Opinion and Insight

Will Tokyo Advertising Go For Gold at the 2020 Olympics?

LBB Editorial , 2 years ago

Local creatives from Beacon, Havas WW, Lowe Profero and Fallon Tokyo on scandalous start to Japan's Olympic preparations and the games' impact on the local ad industry

Top creatives from Tokyo discuss what effect the 2020 Tokyo Olympic Games will have on Japan's creative industries and also tackle the tricky debat... Read more