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Creative

Learn to Love Winter with McDonald's Brilliant 'American Winter' Campaign

TBWA Worldwide, 1 year, 8 months ago

TBWA\Paris announces launch with three comedic new spots directed by Ben Gregor

From January 26th, McDonald’s launches a new product range: American Winter, consisting of several gourmet recipes which give comfort to ... Read more

Creative

Decathlon and BETC Shopper Celebrate 40 Years of Innovative Sports Equipment

BETC Paris, 1 year, 8 months ago

The spot asks how we ever did without Decathalon's classic products

The French sport retailer giant Decathlon turns 40 this year. What some might not know is that for 40 years they have been a leading innovator in s... Read more

Awards and Events

Cannes Lions Names Lions Innovation Presidents

staging.lbbonline.com, 1 year, 8 months ago

Havas helia’s Tash Whitmey and Finch’s Emad Tahtouh to lead Creative Data Lions and Innovation Lions Respectively

The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, t... Read more

Creative

Director Justin Wu Captivates with New Short Film for Thierry Mugler

Bandits, 1 year, 8 months ago

Superstar blogger Kristina Bazan stars in seductive spot produced by Bandits

Produced by Bandits and shot at the newly renovated Les Bains in Paris' 3rd district, the visually captivating film tells a tale of duality and sen... Read more

Your Shot

Your Shot: BETC’s Divine Inspiration for Roman-Catholic Newspaper La Croix

BETC Paris, 1 year, 8 months ago

A comedic gem from a young creative team and President and CCO Stéphane Xiberras and Creative Director Damien Bellon

La Croix, the daily French Roman-Catholic newspaper, has been suffering from an identity crisis.Many hold the opinion that it’s full of religious p... Read more

Awards and Events

Lions Health Announces 2016 Jury Presidents

staging.lbbonline.com, 1 year, 8 months ago

Josh Prince and Alexandra von Plato will lead juries at Cannes Lions' specialist event

Lions Health, Cannes Lions’ specialist event dedicated to life-changing creativity, has today announced that The CDM Group’s Josh Prince will lead ... Read more

Creative

This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems

BETC Paris, 1 year, 8 months ago

BETC Paris launches new campaign shedding the religious newspaper in a different light

La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper - something you'd imagine would come with a lot of prej... Read more

Hires, Wins & Business

Coca-Cola Announces New 'One Brand' Global Marketing Approach

staging.lbbonline.com, 1 year, 8 months ago

Coca-Cola brands will be united under one global campaign, 'Taste the Feeling'

Today at an event in Paris, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for t... Read more

Hires, Wins & Business

Publicis Seeks to Aid Startups with Launch of Publicis90 Platform

Publicis Worldwide, 1 year, 8 months ago

Agency celebrates 90th anniversary by funding 90 entrepreneurial projects in the digital field

Publicis Groupe, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Paris... Read more

Creative

Get Your Dancing Shoes on with Oliver Hadlee Pearch's Desigual Spot

Bandits, 1 year, 8 months ago

BETC launches new film produced by Bandits Production

Bandits' Oliver Hadlee Pearch directed this catchy spot for the Desigual 2015 Christmas campaign that will leave you dancing in your seat. BET... Read more