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Hires, Wins & Business

BETC Sao Paulo Wins Peugeot Account in Brazil, 1 year, 8 months ago

Agency picks up the Peugeot account in Brazil after a 3-month pitch against Y&R

BETC Sao Paulo, founded in 2014 and run by Gal Barradas and Erh Ray, picks up the entire Peugeot account in Brazil after a 3-month pitch against Y&... Read more


Peruvian DIY Warehouse Turns Into a Toy Store to Brighten Up Kids' Christmas

McCann LATAM, 1 year, 8 months ago

McCann Lima enlists designers to transform Sodimac Homecenter products into toys

Sodimac Homecenter, Peru´s largest home improvement warehouse chain, believes it's always possible to improve lives. So they decided to b... Read more


Leo Burnett Tailor Made's Security Captcha is Helping Find Missing People

Leo Burnett Latin America, 1 year, 9 months ago

Initiative by NGO ‘Mothers of Sé' uses internet security program to divulge photos and names of missing people

Thousands of websites use a captcha tool, a cognitive test used to block spam by telling computers and humans apart. Normally, distorted words and ... Read more


JWT Brazil Builds a Bridge for Santa in Touching New Coca-Cola Christmas Ad

J. Walter Thompson LATAM, 1 year, 10 months ago

Spray Filmes' Fernando Grostein Andrade directs an absolutely lovely short film

In 2015, Coca-Cola’s Christmas will be marked by the creation of “Caravana Produções”, the imaginary production company that every year will invite... Read more

The Influencers

Google Zeitgeist 2015: The Next Giant Leap

Publicis Worldwide, 1 year, 10 months ago

Publicis Brasil CEO, Hugo Rodrigues on why the future is warm and human not cold and sterile

  A white carpet which refers to something pure.Shaggy which brings a sense of comfort.With new scent, which features something asepti... Read more


How Agency Escala Sent Real Messages from the Heart to Brazilian Doctors, 1 year, 11 months ago

SIMERS medical union uses special technology to transmit patients' messages through stethoscopes

Medical practice plays a paramount role in our lives. In order to pay tribute to those that take this noble profession as their daily responsibilit... Read more


Miami Ad School Taps F/Nazca Saatchi for 'Double Tap Ads' Instagram Project

Saatchi & Saatchi Worldwide, 1 year, 11 months ago

Double tap the images to complete the iconic logos & images

The Miami Ad School/ESPM has developed a collaborative project for its students. The profile "Double Tap Ads" on Instagram features unfinished &nbs... Read more


Ice Cream Tree of Dreams Features in WMcCann's New Windows 10 Ad

McCann LATAM, 1 year, 11 months ago

Agency teams with Microsoft to launch heartwarming film for the Brazilian market

What was your most incredible childhood dream? Microsoft sought inspiration in people’s most incredible dreams to show Windows 10’s new features, i... Read more


JWT Brazil Donates YouTube's 'Black Bars' as Free NGO Ad Space

J. Walter Thompson LATAM, 1 year, 11 months ago

Agency launches project turning the black side bars on vertical videos into media space

When videos recorded vertically are posted to YouTube, two black bars appear on each side. Knowing the relevance of this channel’s audience - four ... Read more


W+K São Paulo Is Feeling Good in New Skol Ultra Spot

Wieden+Kennedy Sao Paulo, 1 year, 12 months ago

Top level athletes star in new spot launching low calorie beer

To meet the demands of consumers who are constantly active and who strive to balance an active lifestyle with the pleasure of drinking beer, Skol h... Read more